1. Define persuasion and identify its characteristics.

2. Why is it important for a persuasive speaker to select a desired outcome and directness of approach? Explain your answer.

3. A clear, specific, attainable movement by the audience depends on the structure and organization of the persuasive speech. Describe a basic persuasive speech model.

4. A speaker should avoid logical fallacies. What are the most common ones?

5. You open your persuasive speech with an apology because the visual aids are not adequate. You reveal that you have a vested interest in the decision of the audience, perhaps because it could mean a payroll bonus for you. You grow tired of frequent questions during the speech, and your delivery loses steam before the conclusion. Later you are told that your opinions were not worth consideration. What happened?

   _____a persuasive speech is hampered without good visual aids and so you did not stand a chance

   _____ too many people had an anchor position of reluctance to change, and so their latitude of rejection defeated you

   _____ you should not have allowed questions during the content of the speech as that gives dissenters too much attention

   _____ you were perceived as incompetent, without character, and lacking charisma

   _____ you did not get your payroll bonus, which isn’t fair because your opinions do have merit