True / False Quiz

1. Summary leads are rarely effective, so reporters should always try to come up with alternative leads.
   a. True
   b. False
   
2. Critics of alternative leads say they are too arty, literary and pretentious for most news stories.
   a. True
   b. False
   
3. A "buried" lead is the most common type of alternative lead.
   a. True
   b. False
   
4. Leads should never be more than one paragraph.
   a. True
   b. False
   
5. Reporters usually avoid using quotations in leads.
   a. True
   b. False
   
6. Questions can sometimes make effective leads.
   a. True
   b. False
   
7. Effective question leads should be answerable with a "yes" or a "no" to prevent the reader from getting distracted.
   a. True
   b. False
   
8. Journalists should avoid using descriptive leads.
   a. True
   b. False
   
9. Reporters should avoid "shockers," or leads with an unusual twist, because they tend to be too complicated for readers to follow.
   a. True
   b. False
   
10. Reporters occasionally use a form of direct address in their leads, speaking directly to their readers.
    a. True
    b. False