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masthead
 

Matching

Match the following with the correct description.

1. Hard lead

2. Soft lead

3. Throwaway lead

4. Umbrella lead

A. Gives the most important information immediately.  

B. Intrigues the listener with interesting but nonessential information.

C. Summarizes or ties together two or more related stories.

D. Tells listeners something important is coming up and invites them to continue listening.

Answers

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