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Table of Contents

THE SAVVY MUSIC TEACHER:
Blueprint For Maximizing Income & Impact

By David Cutler

TABLE OF CONTENTS

Introduction
SO YOU WANT TO BE A MUSIC TEACHER?

      How Much Can a Music Teacher Reasonably Expect to Earn?
      Impact
      The Impact-Income Ratio
      Winning the Money Game
      Math
      Meet the Three SMT Characters
      What I Learned about SMTs
      Great Music Teaching is Great Business

Chapter 1
THE VERY, VERY, VERY IMPORTANT WORK OF SAVVY MUSIC TEACHERS

    Priorities
    • The Power of Music (Teachers)
    • What’s Wrong with the Way We Were Taught?
    • An Essential Question
    Learning Objectives
    • Diverse Musical Experiences
    • Discipline & Focus
    • Self-Esteem & Identity
    • Creativity
    • Career Skills
    Impact First

Chapter 2
9 SAVVY RULES TO TEACHING PROSPERITY

    Rule #1: Get Over Your Fear of Money
    Rule #2: Music Teaching is a Business
    Rule #3: Charge the Right Amount
    Rule #4: Teach for Yourself
    Rule #5: Teach from Home
    Rule #6: Work Hard, But Work Smart
    Rule #7: Balance Multiple Streams
    Rule #8: Earn More from Less
    Rule #9: Make a Plan & Make it Happen

Chapter 3
STREAM 1: LESSONS

    Your Unique Studio Identity
    • What You Teach
    • Who You Teach
    • Where You Teach
    • How You Teach
    Workload
    • Hours per Week
    • Number of Students
    • Lessons per Year
    Monetization
    • Base
    • Hourly Rate
    • Variations
    • Tuition
    • Tuition Packages
    • Summer Term
    • Discounting & Scholarships
    • Additional Fees
    • Raising Your Salary
    The SMT Economic Blueprint

Chapter 4
STREAM 2: CLASSES

    Group Lessons
    • Why Group Lessons?
    • Challenges
    • Agenda
    Enrichment Classes
    • Topics
    • Chamber Music
    • Online Courses
    • Audiences
    Early Childhood Classes
    • Premise
    • Benefits
    • Curriculum
    • Starting a Center
    • Costs
    Standalone Classes
    Monetization
    • Income Models
    • Cost of Good Sold
    • Making the Numbers Work
    • Additional Considerations
    The SMT Economic Blueprint

Chapter 5
STREAM 3: CAMPS

    Camp Design
    • SMT Camp Brands
    • Activities
    • Scheduling
    • Food
    • Venue
    Logistics
    • Timeline
    • Personnel
    • Recruitment
    • Auditions
    • Communication
    Monetization
    • Tuition
    • Scholarships & Discounts
    • Deposits & Cancellations
    • Expenses
    The SMT Economic Blueprint

Chapter 6
STREAM 4: EVENTS

    Innovative SMT Event Design
    • Frameworks for Innovation
    • Fifty Formats
    • Themed Recitals
    • Joint Recitals
    • Guest Artists
    • Public Showcases
    • Outreach Events
    • Fundraisers
    • Competitions
    • Field Trips
    Considerations
    • Frequency
    • Logistics
    • Pre-Event Rituals
    • Timeline
    Monetization
    • Income Models
    • Expenses
    The SMT Economic Blueprint

Chapter 7
STREAM 5: TECHNOLOGY

    Using Technology
    • Purpose
    • Gear
    Lesson Tools
    • Teaching Technology
    • Audio/Video Recording
    • Digital Notes
    • Video Exchange
    Learning Tools
    • A Digital Partner
    • Practice Apps
    • Musicianship Tools
    • Instructional Videos
    Event Tools
    • Event Recording
    • Live Streaming
    • Digital Scores
    • Event Design
    Project Tools
    • Studio Recording
    • Music Videos
    Monetization
    The SMT Economic Blueprint

Chapter 8
STREAM 6: PRODUCTS

    Sales
    • Dealership
    • Buying & Selling
    • Manufacturing
    • Merchandising
    • Instructional Materials
    • Sales Tax
    Instrument Rentals
    Partnerships
    • Local Music Stores
    • Affinity/Affiliate Programs
    The SMT Economic Blueprint

Chapter 9
STREAM 7: ADDITIONAL

    Teaching
    • Directing a Music Academy
    • Teaching in a Music Academy
    • Classroom Music
    • Assistant Teaching/Coaching
    • Adjunct College Instruction
    • Teaching Artistry
    Non-Teaching
    • Performance
    • Composition/Arranging
    • Other Music Opportunities
    • Non-Music Work
    The SMT Economic Blueprint

Chapter 10
SETTING UP SHOP

    Your Zip Code
    • Career Potential
    • Cost of Living
    • Lifestyle
    Your Home Studio
    • Street/Neighborhood
    • Studio Entrance
    • Teaching Room
    • Waiting Area & Restroom
    • Business Office
    • Separating Work and Personal Space
    Other Locations
    • Venues
    • House Calls
    • Online Forums
    Making the Business Run
    • Business Structure
    • Contracts
    • Payment Methods

Chapter 11
FILLING YOUR STUDIO

    Marketing Strategy
    • What Rarely Works
    • 5 Savvy Marketing Tactics
    Strategy #1: Unique Selling Proposition
    • What Students Seek
    • Why Study with Me?
    Strategy #2: Direct Interaction
    • Performance Opportunities
    • Non-Performance Opportunities
    • Parental Engagement
    Strategy #3: Strategic Allies
    • Identifying Key Allies
    • Cultivating New Advocates
    • Motivating Your Network
    Strategy #4: Powerhouse Website
    • 10 SMT Powerhouse Website Tips
    • Building Your Website
    • Features
    Strategy #5: Incentives
    • Types of Incentives
    • Rationale
    • Promoting the Incentive
    • Focus on the Right Marketing

Chapter 12
TIME/LIFE MANAGEMENT

    Workload
    • The Master Grid
    • Scheduling Lessons
    • Summer Scheduling
    • Scheduling Classes
    • Cancellation Policy
    6 Power Tips for Maximizing Efficiency
    • Tip #1: Understand the Time Paradox
    • Tip #2: Distinguish Between Urgent and Important
    • Tip #3: Write it Down
    • Tip #4: Schedule Your Schedule
    • Tip #5: Learn to Say “No”
    • Tip #6: Outsource & Automate
    Work and Life
    • Take a Break
    • Teachers with Kids
    • Work-Life Balance

Chapter 13
WINNING THE MONEY GAME

    The Financial Obstacle Course
    • Start with the Endgame
    • The Three Directions of Your Money
    Past Expenses
    • The True Cost of Debt
    • The True Value of Debt
    Present Expenses
    • Living
    • Business
    • Insurance
    • Income Taxes
    Future Investments
    • Profitability
    • Investing
    • Enabling Retirement
    • Other Considerations
    • Checkmate

Chapter 14
YOUR FINANCIAL PICTURE IN FIVE STEPS

    Step 1: Define Current Situation
    • Net Worth
    • Credit Score
    • Debt/Investment Interest Rates
    Step 2: Articulate Goals
    Step 3: Calculate Spending Projection
    • Tracking Spending
    • Budgeting
    Step 4: Calculate Savings Target
    Step 5: Calculate Earning Goal
    • Reflecting on the Process

Chapter 15
THE SAVVY MUSIC TEACHER CAREER BLUEPRINT

    Piecing Together the Earnings Puzzle
    • Annual Income
    • Variation #1
    • Variation #2
    • Variation #3
    Your SMT Income Blueprint
    • First Steps
    • Streams & Sub-Streams
    • Data
    • Working Inward
    • Working Outward
    • Augmenting Income
    • The Salaried SMT
    Your SMT Impact Blueprint
    • Completing the Success Equation
    • Using this Document
    • Priorities & Positioning
    • Tuition Packages
    Vision to Reality
    • Take Action
    • Assess & Modify
    • The Real Win

Coda
STAYING INSPIRED

  • Workload
  • Varied Routine
  • Musical Existence
  • Lifelong Learning
  • Community
  • Passion Projects, Hobbies, & Life Beyond Music Teaching
  • Economics
  • Perspective

Appendix A
FINANCIAL WORKSHEETS

  • Net Worth Worksheet
  • Projected Annual Spending
  • Retirement Savings Planner
  • Tax Deduction Worksheet
  • Net Income Worksheet

Appendix B
THE SMT EARNING BLUEPRINT

Appendix C
THE SMT IMPACT BLUEPRINT

Appendix D
SAMPLE SMT DOCUMENTS

  • Student Track Options
  • Financial Responsibility Contract
  • Attendance Policy
  • Centre Calendar
  • Binder Cover
  • Beginner Assignment Sheet
  • Intermediate Assignment Sheet
  • Pop Showcase Poster
  • Judging Event Form

Appendix E
FURTHER READING

FEATURED ARTIST INDEX

INDEX



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