We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more
Cover

Understanding Media Industries

Second Edition

Timothy Havens and Amanda Lotz

Publication Date - January 2016

ISBN: 9780190215323

304 pages
Paperback
6-1/2 x 9-1/4 inches

In Stock

Retail Price to Students: $72.95

Understanding Media Industries examines the influence of media industry organization and practices on society

Description

An engaging and accessible introduction to the field, Understanding Media Industries helps students develop deeper and more critical knowledge of industries. This book provides students with a thorough discussion of how media industries work, why they work as they do, and the broader theoretical and practical implications of media industry structure and function. The authors' unique Industrialization of Culture Framework organizes the book and helps students to consider media industries in different nations and historical periods.

New to this Edition

  • Chapter One: Understanding Media Industries has been thoroughly revised to expand on important concepts and developments including agency, ideology, culture, the public sphere, and production
  • Chapter Two: The Industrialization of Culture Framework and Key Economic Concepts is a new chapter in which the authors devote full attention to outlining their unique and important framework
  • Coverage of the symbolic economy and auxiliary practices is now integrated throughout the text-instead of being bracketed off in separate chapters-to create more complete discussions of all topics in the text
  • "Key Takeaways" at the start of each chapter guide students' reading by helping them focus on what they will learn and how to apply it

Features

  • The authors' unique framework, Industrialization of Culture, helps students to compare and evaluate media organizations across societies, nations, and time periods
  • Real-world examples throughout help students to apply key concepts to contemporary industry developments
  • Digitization and globalization chapters shows students how these phenomena cause changes across the media landscape
  • End-of-chapter discussion questions provide opportunities for critical thought and analysis

About the Author(s)

Timothy Havens is a professor in the Department of Communication Studies and in the Program in African American Studies at the University of Iowa.

Amanda D. Lotz is an associate professor of Communication Studies at the University of Michigan.

Previous Publication Date(s)

February 2011

Reviews

"Understanding Media Industries is a comprehensive, readable, and accessible text for teaching students how to thoughtfully and productively analyze the operations of media industries and how those operations shape media content. It is rich with examples, usefully explained vocabulary, and great teaching materials."--Erin Copple Smith, Austin College

"Havens and Lotz have their fingers on the pulse of the media industry."--Vicki Mayer, Tulane University

Table of Contents

    Contents

    CHAPTER ONE: UNDERSTANDING MEDIA INDUSTRIES
    o Understanding Media Industries
    § Why Study Media Industries
    -Defining Media Industries
    § Media Industries in Society
    -All Media Matter in the Public Sphere
    o Agency and Ideology in Media Industries
    § Forces that Circumscribe Agency
    -Organizational Cultures
    -The Ideological Uncertainty of Media Content
    -Cultures of Production
    o Understanding Media Industries in the 21st Century
    § Mass Customization and the Rise of Information Economy
    -Mass Production
    -Long Downturn
    -Mass Customization
    o Questions

    CHAPTER TWO: THE INDUSTRIALIZATION OF CULTURE FRAMEWORK AND KEY ECONOMIC CONCEPTS
    o The Industrialization of Culture Framework
    § Mandates
    § Conditions
    § Practices
    o How Does this Framework Work?
    o Key Economic Aspects of the Media Industries
    § Fundamentals of Media Commodities
    § Media Industry Response to Risk
    -Ownership and Conglomeration Strategies
    -Formatting
    o Conclusion
    o Questions

    CHAPTER THREE: MEDIA INDUSTRY MANDATES
    o What Are Common Mandates
    § Commercial Media
    § Noncommercial Media
    -Public Mandate Media
    -Community, Alternative/DIY Mandate Media
    -Governmental Mandate Media
    o Mandates in Action
    § Establishing the Mandate of U.S. Broadcasting
    o Limits of Mandates
    o Questions

    CHAPTER FOUR: REGULATION OF THE MEDIA INDUSTRIES
    o Why is Broadcasting Different?
    o Who Regulates?
    -International Regulations
    -Self-Regulation
    o What is Regulated?
    § Content Regulations
    -Copyright
    § Structural and Operational Regulations
    -Ownership Regulations
    -Economic Regulations: Rate Control and Subsidies
    -Licenses and License Renewal
    -Monopoly and Anti-Trust Restrictions
    o Other Regulatory Conditions
    § Regulations Governing Distribution
    § An Emerging Area: Broadband Policy
    § Pro-Social Regulation
    § Technological Standards: The Case of the Digital Television Transition
    o Conclusion
    o Questions

    CHAPTER FIVE: ECONOMIC CONDITIONS IN MEDIA PRODUCTION
    o The Creative and Cultural Implications of Cost Structures and Financing Mechanisms
    § The Costs of Making Media
    -Development Costs
    -Production Costs
    -Marketing and Distribution Costs
    -Overhead Costs
    § How Are the Costs of Creating Media Products Funded?
    -Independent Financing of a Single Good
    -Financing a Single Medium through Publisher Funding
    -Financing a Continuous Medium
    o The Economics of Audiences: Ways of Paying for Media Products
    § Characteristics of Advertiser-Supported Media
    § Characteristics of Media Not Supported by Advertising
    -Direct Pay
    -Subscription
    -Emerging Payment Models
    § Characteristics of Media with Dual Revenue Streams
    o Emerging Economic Strategies for Media Industries
    o Conclusion
    o Questions

    CHAPTER SIX: TECHNOLOGICAL CONDITIONS OF THE MEDIA INDUSTRIES
    o Theories of Technological Change
    § Circuit of Cultural Production
    o Technology and Other Conditions
    § Technology and Industry Structure
    § Technology and Prevalent Revenue Models
    o Technological Conditions and Media Industry Practices
    o Industrial Restraints on Technological Innovation
    o Conclusion
    o Questions

    CHAPTER SEVEN: CREATIVE PRACTICES AND MEDIA WORK
    o Creative Visions: Approaches to Making Media
    o Creative Roles Above and Below-the-Line
    o Industry Executives: Enabling and Limiting Creativity
    § Commercial Influences: Audience Research
    § Commercial Influences: Industry Norms, Organizational Cultures, and Circumscribed Agency
    o Creativity in an Era of Change
    o Conclusion
    o Questions

    CHAPTER EIGHT: MEDIA DISTRIBUTION AND AGGREGATION PRACTICES
    o Distinguishing Distribution and Aggregation Practices
    o Distribution and Aggregation Industry Roles
    § The Roles of Distributors
    § The Roles of Aggregators
    o Distribution and Aggregation Strategies
    § Windowing: A Changing Strategy of Media Distribution
    o Conclusion
    o Questions

    CHAPTER NINE: DIGITIZATION
    o Understanding Digitization
    o Digitization and Shifts in Production
    § Print
    § Audio
    § Video
    o Digitization and Shifts in Aggregation and Distribution
    § Digital Distribution in the Newspaper Industry
    o Digitization and Changes in Use
    § Choice
    § Fragmentation
    § Convenience
    o Coming Change
    o Conclusion
    o Questions

    CHAPTER TEN: MEDIA GLOBALIZATION
    o The History of Media Globalization and American Dominance
    o Drivers of Media Globalization
    § Film
    § Television
    § Gaming
    § Music
    § Magazines
    § Newspapers
    § Advertising
    o Barriers to Media Globalization
    § Cultural Barriers
    § Technological and Regulatory Barriers
    o Overcoming Barriers to Globalization
    § Global Promotions and Buzz
    § International Co-Production
    § Dubbing and Subtitling
    § Localization
    § Outsourcing
    o Media Globalization in the Global South
    o The Commercial and Social Consequences of Media Globalization
    § Expanded Markets and Innovation
    § Cultural Imperialism vs. Hybridity
    § Connecting Dispersed Communities
    o Conclusion
    o Questions

Teaching Resources

Ancillary Resource Center (ARC): at www.oup-arc.com is a convenient, instructor-focused single destination for resources to accompany your text. Accessed online through individual user accounts, the ARC provides instructors with access to up-to-date ancillaries at any time while guaranteeing the security of grade-significant resources. In addition, it allows OUP to keep instructors informed when new content becomes available. Available on the ARC:

·         Instructor’s Manual, which includes applications of material discussed in the text, assignment and class activity ideas, and additional readings and media.

·         PowerPoint lecture slides

·         Due to the ever-changing nature of this field of study, there will be updates on the ARC. Users can be alerted by following the book’s Twitter account @HavensLotzUMI, or emailing understandingmediaindustries@gmail.com.

Related Titles