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The Critical View

Seventh Edition

Edited by Horace Newcomb

Publication Date - 26 January 2006

ISBN: 9780195301168

784 pages
6-1/8 x 9-1/4 inches


First published in 1976, Television: The Critical View set the foundation for the serious study of television, becoming the gold standard of anthologies in the field. With this seventh edition, editor Horace Newcomb has moved the book from one merely intended to legitimize the critical inquiry of television to a text that reflects how complex critical approaches to television have become today. Comprised of virtually all new selections that deal with both classic and contemporary programming, the seventh edition adds new material on television history, the reception context of television, and international programming such as Chinese soap operas and Brazilian telenovelas. Television: The Critical View remains a well established and critically acclaimed text essential for courses in critical studies, communication studies, cultural studies, media history, television criticism, television history, and broadcasting.

About the Author(s)

Horace Newcomb holds the Lambdin Key Chair for the Peabody Awards in the Grady College of Journalism and Mass Communications at the University of Georgia. He is the editor of two editions of the Museum of Broadcast Communications Encyclopedia of Television (1997, 2004).

Previous Publication Date(s)

January 2000
March 1994
May 1987


"Television: The Critical View. . . stands as a monument to and history of the growth and acceptance of television criticism in American culture. . . . The seventh edition continues to offer readings from a variety of approaches while also acknowledging the growing international nature of television criticism."--Judith E. Smith, St. Norbert College

"The essays establish the current state of the academic discourse in television criticism and the most important developments in the discipline. Newcomb's approach brings together the best scholarship, writing, and overall clarity to the comprehensive field of television criticism."--Elliot Gaines, Wright State University

"The book draws upon diverse disciplines within the humanities, reflecting the real interdisciplinary origins of media studies."--Shelly McGinnis, University of North Carolina at Chapel Hill

"This volume has served as the centerpiece of television studies for years, with its essays defining the scope and depth of the field, and framed many pedagogical strategies through its selection of essays."--Jason Mittell, Middlebury College

Table of Contents

    * = in previous edition
    Preface to the Seventh Edition
    Preface to the First Edition
    *Horace Newcomb, "Television and the Present Climate of Criticism"
    Mark Alvey, "'Too Many Kids & Old Ladies': Quality Demographics and 1960s U.S. Television"
    Aniko Bodroghkozy, "Negotiating Civil Rights in Prime Time: A Production & Reception History of CBS's East Side/West Side"
    Marsha Casidy and Mimi White, "Innovating Women's Television in Local and National Networks: Ruth Lyons and Arlene Francis"
    Susan Murray, "Ethnic Masculinity and Early Television's Vaudeo Star"
    Nathan Godfried, "Identity, Power, and Local Television: African Americans, Organized Labor, and UHF-TV in Chicago, 1962-1968"
    Elana Levine, "Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital"
    Caroline-Isabelle Caron, "Translating Trek: Rewriting an American Icon in a Francophone Context"
    Greg Siegel, "Double Vision: Large-Screen Video Display and Live Sports Spectacle"
    Yeidy M. Rivero, "Erasing Blackness: The Media Construction of 'Race' in Mi Familia, the First Puerto Rican Situation Comedy with a Black Family"
    Amanda D. Lotz, "Textual (Im)Possibilities in the U.S. Post-Network Era: Negotiating Production and Promotion Processes on Lifetime's Any Day Now"
    Christopher Castiglia and Christopher Reed, "'Ah, Yes, I Remember it Well': Memory and Queer Culture in Will and Grace"
    Jason Mittell, "Cartoon Realism: Genre Mixing and the Cultural Life of The Simpsons"
    Trevor Parry-Giles & Shawn J. Parry-Giles, "The West Wing's Prime-Time Presidentiality: Mimesis & Catharsis in a Postmodern Romance"
    Jane Arthurs, "Sex and the City and Consumer Culture: Remediating Postfeminist Drama"
    Sarah Banet-Weiser, "Girls Rule!: Gender, Feminism, and Nickelodeon"
    Sheldon H. Lu, "Soap Opera in China: The Transnational Politics of Visuality, Sexuality, and Masculinity"
    Silvio Waisbord, "McTV: Understanding the Global Popularity of Television Formats"
    John Corner, "Sounds Real: Music and Documentary"
    Jeffrey P. Jones, "From Insider to Outsiders: The Advent of New Political Television"
    *David Thorburn, "Television Melodrama"
    Ron Lembo, "Components of a Viewing Culture"
    Annette Hill, "Big Brother: The Real Audience"
    Antonio C. LaPastina, "Telenovela Reception in Rural Brazil: Gendered Readings and Sexual Mores"
    Jocelyn Cullity and Prakash Younger, "Sex Appeal and Cultural Liberty: An Feminist Inquiry into MTV India"
    Kim Bjarkman, "To Have and To Hold: The Video Collector's Relationship with an Ethereal Medium"
    Horace Newcomb, "'This Is Not Al Dente': The Sopranos and the New Meaning of 'Television'"
    Deborah L. Jaramillo, "The Family Racket: AOL Time Warner, HBO, The Sopranos, and the Construction of a Quality Brand"
    John Hartley, "Television as Transmodern Teaching"
    Elizabeth Jacka, "'Democracy as Defeat': The Impotence of Arguments for Public Service Broadcasting"
    Nicholas Garnham, "A Response to Elizabeth Jacka's 'Democracy as Defeat'"
    Lynn Spiegel, "Entertainment Wars: Television Culture After 9/11"
    Roger Silverstone, "Regulation, Media Literacy, and Media Civics"