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Cover

Techniques of Writing

Business Letters, Memos, and Reports

Second Edition

Courtland L. Bovee

Publication Date - January 1989

ISBN: 9780195329636

90 pages
Paperback
5-1/4 x 8-1/2 inches

Retail Price to Students: $74.99

This book covers the basics of business letters, memos, and reports, allowing the instructor to focus on other aspects of business communication or business education.

Description

Techniques of Writing Business Letters, Memos, and Reports is a concise supplemental text covering the basics of effective business writing in these three essential areas. The text eases the job of teaching, as students are not only told what to do, they are shown, step-by-step. Short, applications-oriented exercises enable students to practice what they have learned and allow instructors to pinpoint areas which require more work.

In this book, Courtland L. Bovee reveals the following secrets of successful writing that help students become better business writers:
* Action-oriented phrases that sell ideas and motivate others to do what you want them to do.
* Three words that can destroy favorable reactions to what you write.
* How to turn negative words into positive words.
* A simple formula that makes your writing more readable.
* How to keep your business associates and customers happy--even when you have to criticize, scold, or decline a request.
* Writing shortcuts that put across your ideas quickly and concisely.
* Writing tips that turn adversaries into friends. How to make written communication work for you instead of against you.

About the Author(s)

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business department at Grossmont College, El Cajon, California.

Previous Publication Date(s)

January 1978

Table of Contents

    Part I: Principles of Written Communication
    General Techniques
    Write to People
    Make Reading Easy
    Style Is A Help
    Correcting Faults in Technique
    Words
    Strong words
    Familiar Words
    Short Words
    Concrete Words
    Active Words
    Camouflaged Words
    Technical Words
    Unnecessary Words
    Phrases
    Replaceable Phrases
    Infinitive Substitutes
    Obsolete Phrases
    Sentences
    Short Sentences
    Pompous Sentences
    Overloaded Sentences
    Undue Enthusiasm
    Crowded-Together Sentences
    Hedging Sentences
    Pronoun Starters
    Parallelism
    Awkward Pointers
    Misassembled Sentences
    Paragraphs
    Paragraph Unity
    Topic Sentences
    Short Paragraphs
    Part II. Principles of Writing Letters
    Letter Writing Techniques
    Organizational Steps
    Types of Letters
    Neutral
    Good News
    Bad News
    Persuasive
    Persuasion
    Tone
    "You" Viewpoint
    Positive vs. Negative Viewpoint
    Euphemisms
    Confidence and Conviction
    Warmth
    Parallel Experience
    Good Manners
    Letter Mechanics
    Image
    Company Image
    Letterheads
    Format
    Form Letters
    Part III: Principles of Writing Memorandums
    Purposes
    Format
    Coverage
    Style
    Tone
    Part IV: Principles of Writing Formal Reports
    Types of Reports
    Introduction
    Informational
    Examinational
    Analytical
    Report Planning
    Problem Determination
    Problem Factors
    Data Research
    Research Methods
    Note-Taking
    Data Organization
    Data Grouping
    Outline Requirements
    Report Elements
    Title Fly
    Title Page
    Letter of Authorization
    Letter of Transmittal
    Table of Contents
    Synopsis
    Introduction
    Report Body
    Summary/Conclusions/Recommendations
    Appendixes
    Bibliography
    Index
    Data Interpretation
    The Data Base
    Logic
    Evaluation Attitudes
    Checking
    Interpretation Procedure
    Communication Essentials
    Believability
    Viewpoint
    Coherence
    Style
    Excerpts
    Footnotes
    Bibliography
    Illustrations and Tables
    Plan
    Location
    General Mechanics
    Tables
    Final Format
    Physical Presentation
    Typing
    Special Formats
    Part V: Principles of Writing Informal Reports
    Scope
    Techniques
    Part VI: Appendixes
    A. References for Business Writers
    B. Skill-Building Writing Exercises
    C. Checklist of Wordy and Trite Expressions

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