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Cover

Strategic Corporate Management for Engineering

Paul S. Chinowsky and James E. Meredith

Publication Date - February 2000

ISBN: 9780195124675

416 pages
Hardcover
7-1/2 x 9-1/4 inches

Retail Price to Students: $244.99

Combines theoretical concepts and field studies of over 150 civil engineering organizations into a single resource for current or future engineering managers and executives.

Description

Strategic Corporate Management for Engineering bridges the gap between business and engineering textbooks and reference books. This groundbreaking text is the first book to apply the concepts of strategic management to the specifics of the civil engineering industry. Strategic Corporate Management for Engineering presents seven areas of strategic management for engineering organizations, emphasizing the need to address these areas as a complement to traditional project management practices. A step-by-step, question-and-answer approach leads readers through the preparation for strategic management and the internal and external issues that must be faced, including managing organizational change, forecasting emerging technologies, and implementing strategic management plans. Each chapter features the use of case studies that place readers in senior positions within regional, national, and international engineering and construction organizations. These case studies expose students and aspiring executives to real-life situations faced by civil engineering professionals.
Ideal for courses in engineering organizations, organizational or project management, and construction management, Strategic Corporate Management for Engineering also serves as a valuable resource for professionals. Addressing a critical need in the civil engineering industry, it provides students, educators, and professionals with the basic tools to effectively compete in the changing global marketplace for engineering and construction services. The text is accompanied by a website at http://www.aecstrategies.com/stratmgt, which contains a table of contents, a discussion forum for educators to discuss cases, and information from the course in which the text was developed.

Table of Contents

    Preface
    Acknowledgments
    PART I: PREPARING FOR STRATEGIC MANAGEMENT
    1. STRATEGIC MANAGEMENT: A BACKGROUND
    The Strategic Management History
    Discussion Questions
    2. THE STRATEGIC MANAGEMENT FOUNDATION
    The Context of Emerging Issues
    The Project Management Tradition
    Civil Engineering Knowledge Requirements
    Strategy--The Definitional Basis
    The Question-Answer Methodology
    Taking the Next Step
    Discussion Questions
    II. INTERNAL STRATEGIC MANAGEMENT ISSUES
    3. THE FIRST STEPS: VISIONS, MISSIONS, AND GOALS
    The Organization Vision
    The Mission Statement
    The Organization Goals
    Leadership in Strategic Management
    Discussion Questions
    Case Study: Vision, Mission, and Goals in Business Creation
    Questions
    4. CORE COMPETENCIES OF THE CIVIL ENGINEERING FIRM
    Examining Core Competencies
    The Need for Core Competencies
    Identifying Core Competencies
    Taking the Next Step
    Discussion Questions
    Case Study: Shifing Core Competencies
    Questions
    5. KNOWLEDGE AND INFORMATION RESOURCES
    The Changing Resources of Organizations
    Knowledge Workers as an Organization Investment
    Technology Resources: Enhancing Knowledge Exchange
    A New Role
    The Strategic Transition
    Establishing a Technology Integration Strategy
    Discussion Questions
    Case Study: Knowledge Resources for Market Competition
    Questions
    6. ORGANIZATION EDUCATION
    Why Education as a Focus
    What To Study
    How To Educate
    The Common Issue--Dissemination
    Organization Education Examples
    Justifying Education Costs
    Summary
    Next Steps
    Discussion Questions
    Case Study: Integrating Education into the Organization Environment
    Questions
    PART III: EXTERNAL STRATEGIC MANAGEMENT ISSUES
    7. FISCAL MANAGEMENT: PUTTING A FOCUS ON LONG-TERM BOTTOM-LINES
    The Three Perspectives of Financial Numbers
    Project-Based Finances--A Project Perspective
    Organization Finances--An Internal Perspective
    Industry and Regional Economics--An External Perspective
    The Strategic Application of Finance
    Economic Forecasting: Surviving Economic Roller Coasters
    Return on Management: An Emerging Financial Concept for Civil Engineering
    Summary
    Next Steps
    Discussion Questions
    Case Study: Short-Term vs. Long-Term Financials
    Questions
    8. EVALUATING MARKET OPPORTUNITIES
    Why Market Analysis and Expansion
    Reactive versus Proactive Market Responses
    Determining Market Opportunities
    The International Market
    Risk Analysis: The Final Step in Market Expansion
    A Summary Checkpoint
    Next Steps
    Discussion Questions
    Case Study: Expanding beyond an Established Market
    Questions
    9. COMPETITION: BATTLE IN THE CIVIL ENGINEERING ARENA
    Putting Competition into a Strategic Advantage Perspective
    Competitive Perspectives
    Remembering the Personal Relationship
    Putting the Battle Plan in Place: Technological Marketing in the Twenty-First Century
    Summary
    Discussion Questions
    Case Study: Battling the Home Field Advantage
    Questions
    10. PUTTING STRATEGIC MANAGEMENT INTO ACTION
    Step 1: Where Are You Now?
    Step 2: Action Perspective
    Step 3: Putting a Strategic Management Team in Place
    Step 4: First Steps
    Closing Thoughts
    References
    Index