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Public Speaking in a Multicultural Society

The Essentials

Larry A. Samovar and Edwin R. McDaniel

Publication Date - September 2006

ISBN: 9780195330229

200 pages
6 x 9 inches

In Stock

This concise, practical textbook demonstrates the many ways in which culture influences the public speaking process in contemporary settings.


This concise, practical textbook demonstrates the many ways in which culture influences the public speaking process in contemporary settings. International business, workforce diversity, cross-cultural healthcare, multicultural education, changing domestic demographics, and the growing global interdependencies of all nations have created an environment where public speakers must be aware of the role that culture plays in all communication contexts.
Public Speaking in a Multicultural Society: The Essentials moves students from basic concepts to more detailed subjects, but avoids encyclopedic, in-depth treatment of many nonessential theoretical considerations. Every chapter offers a wide selection of domestic and international examples of cultural diversity in order to illustrate concepts. The examples are designed to increase student awareness of such current multicultural and international issues as AIDS, immigration, Iraq, Afghanistan, and family values, without advocating any specific positions.

* Contains material on how to adapt the various aspects of public speaking to a multicultural setting and addressing multicultural audiences
* Offers comprehensive applied and theoretical coverage on how different cultures view and react to communication
* Fuses theoretical and pedagogical practices with "real life" public speaking experiences
* Provides practical suggestions for overcoming speech anxiety, and describes methods for improving critical listening skills
* Includes a discussion of the ethical dimensions of public speaking
* Discusses how to critically evaluate reference sources, with an emphasis on the Internet
* Explores effective employment of visual aids, including electronic visual media and cutting-edge technologies that support and enhance public speaking
* Integrates activities and exercises at the end of each chapter
* Enhances student understanding with chapter summaries and discussion questions
* Supplemented by a comprehensive Instructor's Manual/Testing Program that features learning goals, outlined chapter summaries, a test bank including essay questions, and a sample syllabus

Table of Contents

    1. Communication and Culture
    The Importance of Communication
    The Communication Process
    The Components of Communication
    Communication and Culture
    Managing Communication Apprehension
    2. Preparing a Message
    Topic Selection
    Narrowing a Topic
    Formulating a General Purpose
    Formulating a Specific Purpose
    Selecting a Title
    Determining the Best Method of Delivery
    Using Notes
    Practicing the Speech
    3. Adapting the Message
    The Importance of Audience Analysis
    Audience Assessment
    Acquiring Information About Your Audience
    Appraising the Speaking Occasion
    4. Supporting the Message
    The Importance of Evidence
    Forms of Verbal Support
    How to Test Evidence
    How to Use Evidence
    Culture and Evidence
    Research: Finding and Using Supporting Evidence
    Locating Resources
    Using the Library
    Using the Internet
    Citing Research Material
    Ethics in Research
    5. Organizing the Message
    The Importance of Organization
    Core Statement
    Preparing Main Points and Subpoints
    Organizational Patterns
    Organizational Patterns and Culture
    Outlining the Message
    6. Displaying the Message
    Value of Visual Aids
    Culture and Visual Aids
    Considerations for Selecting Visual Aids
    Non-electronic Visual Aids
    Electronic Visual Aids
    Preparing Visual Aids
    Using Visual Aids
    7. Presenting the Message
    The Importance of Delivery
    Visual Perceptions of the Speaker
    Culture's Influence on Visual Aspects
    Aural Dimensions of Presentation
    Aural Dimensions and Culture
    Improving Delivery
    Addressing the Multicultural Audience
    8. Connecting Ideas in the Message
    Preparing the Introduction
    Preparing the Audience for the Speech
    Introductions and Culture
    Preparing the Conclusion
    Guidelines in Using the Conclusions
    9. Sharing the Message
    Types of Informative Speeches
    Preparing a Speech to Inform
    Selecting Supporting Material
    Organizing an Informative Speech
    10. Influencing Others With the Message
    What Is Persuasion?
    Types of Persuasive Presentations
    The Goals of Persuasive Speaking
    Formulating a Specific Purpose
    Analyzing the Audience
    Preparing Supporting Materials
    Organizing a Persuasive Speech
    Structuring the Persuasive Speech
    Persuasion and Culture
    Persuasion and Ethics
    11. The Medium of the Message
    Understanding How Language Works
    Words and Their Meanings Are Learned
    Language and Intercultural Communication
    Characteristics of Effective Style
    Ethics and Language
    Improving Language Habits
    Ethical Responsibilities of Communication

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