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Public Relations in Practice

Dr. Kate Kurtin

Publication Date - 04 January 2019

ISBN: 9780190912079

144 pages
6-1/8 x 9-1/4 inches

In Stock


Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of daily life in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips for breaking into the industry.


  • Contemporary views and cases give students insights into real-life, authentic public relations scenarios
  • Each case features a distinct voice from public relations professionals, exploring different perspectives and asking students to engage in their field
  • Thoughtful, practical cases from across the country provide a variety of professional experiences

About the Author(s)

Kate S. Kurtin is Assistant Professor of Communication Studies at California State University, Los Angeles.


"Students will value these stories because they offer real-life perspectives on what works in PR and how that relates to what they've read in other textbooks. They particularly want to know how someone breaks into certain areas of PR and what the industry is really like. The more current the stories, the better. This format will work well nfor my courses."--Priya Lothe Doshi, American University

"Given my practical approach to teaching the class, I love this idea. Students respond well to first-person experiences. I can't get many practitioners to visit my classes to share their stories, so it is helpful to have written or videotaped narratives. This will make a great book to assign to my students in addition to the regular textbook."--Pamela Schultz, Alfred University

Table of Contents

    Chapter 1: Corporate Public Relations by Steve Krizman
    Chapter 2: Consumer/Lifestyle Public Relations by Erik Perez
    Chapter 3: Internal Communications in Public Relations by Jasmine Myers
    Chapter 4: Health Communication in Public Relations by Christina Trinchero
    Chapter 5: Non-Profit Public Relations by Jillian Kanter
    Chapter 6: Community Relations and Public Relations by Jack Pflanz
    Chapter 7: Government Public Relations by Arlene Guzman Todd
    Chapter 8: Public Affairs in Public Relations by Nicole Kuklok-Waldman
    Chapter 9: Crisis Management in Public Relations by Devon Nagle
    Chapter 10: Event Planning and Public Relations by Gineen Cargo
    Chapter 11: Branding in Public Relations by Jacqueline Camacho-Ruiz
    Chapter 12: Public Relations Resources by Kate S. Kurtin

Teaching Resources

Ancillary Resource Center (ARC): at www.oup-arc.com is a convenient, instructor-focused single destination for resources to accompany your text. Accessed online through individual user accounts, the ARC provides instructors with access to up-to-date ancillaries at any time while guaranteeing the security of grade-significant resources. In addition, it allows OUP to keep instructors informed when new content becomes available. See resources available on the Public Relations in Practice Ancillary Resource Center (ARC) below:

ยท         Video Interviews with Public Relations Professionals