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Pracademics and Community Change

A True Story of Nonprofit Development and Social Entrepreneurship During Welfare Reform

Odell Cleveland and Bob Wineburg

Publication Date - 01 July 2011

ISBN: 9780190616472

220 pages
5.9 x 8.9 inches

In Stock


Pracademics and Community Change: A True Story of Nonprofit Development and Social Entrepreneurship During Welfare Reform presents the single unified case history of the Welfare Reform Liaison Project (Greensboro, North Carolina), the first faith-based community action agency in the country. The history is recounted by co-founder and CEO, the Reverend Odell Cleveland, and academic consultant Bob Wineburg. In an engaging conversational tone, this story captures the entire process of creating and growing a successful nonprofit organization-which 13 years later is still a success. Told by a black practitioner and white academic who find common ground despite significant differences in background, training, and outlook, this story also takes a frank look at the politics and race relations within social service networks.


  • True-to-life portrayal of the obstacles and strategies that come with starting and managing a nonprofit organization
  • Unified case history illustrates a range of theoretical concepts relevant to community relations, nonprofit development, and social work
  • Engaging conversational tone captures the attention and imagination of readers
  • Accompanying primary documents illustrate the creation and development of the organization

About the Author(s)

Odell Cleveland (BS in Business Administration, University of South Carolina, Spartanburg; MDiv, Hood Theological Seminary) is the President, CEO, and co-founder of the Welfare Reform Liaison Project. The Reverend Odell Cleveland has wide-ranging teaching experiences at various universities, and he is a nationally certified Peer-to Peer Trainer in the Results Oriented Management and Accountability training system (ROMA). He learned the basics of the distribution business as a manager and salesman for Roadway Trucking. He also has an extensive background in professional and volunteer services ranging from board leadership roles to city government work.


Bob Wineburg (MSW, Syracuse University; PhD, University of Pittsburgh) is professor of social work at the University of North Carolina, Greensboro, and was named a Jefferson Pilot Excellence professor in 2001, having previously served as head of the department. He has been a consultant to the Welfare Reform Liaison Project from its inception. His interests include the relationship between federal domestic social welfare policy and service provision and the involvement of religious organizations in local service delivery and policy development. He has previously authored two books on these topics.

Table of Contents

    Title Page
    1. The $25,000 Home Run
    2. Pracademics
    3. A Faith-based Nonprofit Buries Research in a Program Grant
    4. Bessie the Cow: Let's Do Lunch
    5. Getting Fred Newman on the Bus
    6. What Does the Quality of Performance Have to Do With the Color of Water?
    7. The Golden Egg
    8. Church Gets Grant Lost by Jones
    9. Playing the Grant Game
    10. The Road Back From Jerusalem
    Epilogue: For the Students Who Read This Book

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