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Organizational Communication

Third Edition

Alan Jay Zaremba

Publication Date - 14 December 2009

ISBN: 9780195379044

336 pages
7-1/2 x 9-1/4 inches

In Stock

A lively, relevant, and case-driven text that connects theory and practice for today's student


Organizational Communication, Third Edition, provides a lively, engaging overview of the principles and practices of organizational communication. Using familiar, real-world examples and interviews with actual practitioners that help students connect theory to practice, Alan Jay Zaremba illuminates themes of systems, culture, power, and skills and demonstrates how they relate to organizational communication and organizational communicators.

Fully updated and revised throughout, the third edition features:

* Expanded treatment of theoretical foundations
* Greater focus on how gender, culture, diversity, globalization, and power impact communication networks
* Streamlined coverage of written and oral communications
* Substantially updated discussions of intercultural communication; crisis communication; communication auditing; emerging careers for organizational communication practitioners; new technologies; social networking; and ethical issues (with more emphasis on feminist perspectives)

Highly accessible and student-friendly, Organizational Communication also offers more illustrations, hands-on practice, and pedagogical features than any other text in its market:

* "Case Studies" boxes open each chapter with relevant, real-world scenarios of organizational communication. Questions at the end of each box get students making connections.
* "Practitioner Perspectives" boxes--found at the end of each chapter--present interviews with women and men in many roles in different organizations.
* "Ethical Probes" boxes ask students to consider moral problems and respond to questions about organizational communication issues.
* "Apply the Principles" boxes challenge students to apply principles to a potentially pressing situation.
* Extensive review features include the opening "Chapter in a Nutshell," summary "Toolboxes," and varied exercises that encourage group and role play.

Featuring a thoughtful balance of theory and practice, Organizational Communication, Third Edition, provides students with the skills necessary to succeed in a world where communication forms the basis of all organizational activity.

About the Author(s)

Alan Jay Zaremba is Associate Professor of Communication Studies at Northeastern University.

Previous Publication Date(s)

December 2005


"I liked it right from the start. Zaremba has a very easy-to-read style with a functional balance between application and theory. In an era when students have a need to be entertained, I found Zaremba's choice of cartoons, illustrations, and examples to be very relevant and engaging. At times, it almost seemed as if the author was simply having an open discussion about the principles and underpinnings of organizational communication and being instructive while he did so."--Michael L. Owen, Lewis-Clark State College

"The students respond so well to Organizational Communication, from the images, text boxes, graphs, and cartoons to the strong examples/applications of the theory discussed in each chapter. I love the format of the text and presentation of the material."--Robin Takacs, Virginia Wesleyan College

Table of Contents

    Each Chapter opens with a "Chapter in a Nutshell" summary. Each Chapter ends with "Summary: A Toolbox," Review and Discussion Questions, and Group/Role Play exercises.



    Chapter 1. Organizational Communication: An Introduction
    Case 1.1: Communicating with Chuck
    Communication and Organizational Success
    Communication is Central
    Communication is a Pervasive Activity
    Organizational Communication is Multidimensional
    Misconceptions about Organizational Communication
    Defining Terms
    Defining Factors: Skill, Networks, Culture, and Power
    Text Features
    Practitioner Perspective: Craig Ingraham, Vice President and Senior Counsel

    Chapter 2. Management Theory and Organizational Communication
    Case 2.1: Communicating to a New Staff
    Demystifying Theories
    Symbiotic Theory: What is Symbiosis and Symbiotic Theory?
    Classical Theory of Management
    The Hawthorne Studies
    Theory X and Theory Y
    Practitioner Perspective: Duane Vild, Complex Warden for State of Arizona Department of Corrections; Bureau Administrator, Department of Corrections

    Chapter 3. Theoretical Foundations: Systems, Culture, and Power
    Case 3.1: Sales Department, Service Department, and Customers Background
    Systems Theory
    Cultural Theory
    Critical Theory
    Applying Symbiotic Theory
    Practitioner Perspective: Robert Peterkin, Former School Superintendent

    Chapter 4. Ethics and Organizational Communication
    Case 4.1: Lying to Rachel Adams
    Examining Ethics
    Ethical Decisions and Organizational Communication
    Is Honesty Overrated?
    The Normalization of Deviance
    Moral Conflict
    Strategic Ambiguity
    Assessing Attitudes toward Ethical Communication
    Making Ethical Decisions
    Practitioner Perspective: Victoria Kohlasch, Managing Director of Marketing


    Chapter 5. Managing Information
    Case 5.1: Communicating Tasks, Policy, Recognition, and Culture
    Information and Organizations
    Selecting Media Options
    Social Media
    Knowledge Management
    Human Needs: The Human Moment
    Information Needs and Selecting Media: A Recap
    Practitioner Perspective: Gordon Rudow, CEO

    Chapter 6. Communication Networks
    Case 6.1: Internet Development, CCS, and Customers
    What are Communication Networks?
    Types of Communication Networks
    Location: External and Internal networks
    Formality: Formal and Informal networks
    Direction: Upward, Downward and Horizontal networks
    Practitioner Perspective: Mike Armani, Vice President for Marketing and Communication

    Chapter 7. Culture, Climate, and Organizational Communication
    Case 7.1: The Elan Corporation
    Climate and Culture
    Organizational Culture
    Relationship between Climate and Culture
    Culture, Communication, and Assimilation
    Emotional Intelligence
    Conclusion: Credibility and Human Values
    Practitioner Perspective: Governor Michael Dukakis

    Chapter 8. Meetings and Teams: Conflicts and Interventions
    Case 8.1: Gerald Sweeney and the Regular Wednesday Meetings
    The Phenomenon of Meetings
    Primary and Secondary Tension
    Counterproductive Group Tendencies
    Making Interventions Work
    Practitioner Perspective: Gail Hunter, Vice President in Events and Attractions, National Basketball Association


    Chapter 9. Intercultural Communication and the Organization
    Case 9.1: Rando Systems Expands Internationally
    Why Study Intercultural Communication?
    What Do We Mean by Culture?
    Intercultural Communication in Organizational Contexts
    Practitioner Perspective: Steve MacLeod, Senior Vice President

    Chapter 10. Crisis Communication
    Case 10.1: The Nuance Group
    Organizations and Crisis Communication
    Crisis Communication Planning
    Proactive Crisis Communication
    Steps to Crisis Communication Planning
    Image Restoration Theory
    Recurring Counsel for Crisis Communicators
    Practitioner Perspective: Jason Vines, Vice President for Communication

    Chapter 11. Assessing Organizational Communication Quality
    Case 11.1: STIG: Perspectives of a Staffer
    What is a Communication Audit?
    Audit Qualities and Components
    Reporting Results
    Practitioner Perspective: Angela Sinickas, Founder and President

    Chapter 12. Careers in Organizational Communication
    Case 12.1: What Can I Do With This?
    Communication as Critical to Success
    What Jobs Are Available?
    Preparing for the Job Market
    Practitioner Perspective: Marcia Meislin: Owner