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Multimedia Sports Journalism

A Practitioner's Guide for the Digital Age

Dr. Edward Kian, Dr. Bradley Schultz, Dr. Galen Clavio, and Dr. Mary Lou Sheffer

Publication Date - February 2018

ISBN: 9780190635633

256 pages
Spiral Bound
6-1/8 x 9-1/4 inches

In Stock

Retail Price to Students: $79.99

A comprehensive, skills- and industry-focused handbook that will serve as a useful reference for students throughout their careers


Multimedia Sports Journalism: A Practitioner's Guide for the Digital Age is the first textbook and practitioner guide that covers all the major topics of multimedia sports journalism in the digital age, including online sports journalism and social media. Its practical material focuses on the daily tasks and skills needed to best report, write, discuss, film and produce sports-media content. With an author team that has collectively worked in and studied every major realm of the field, Multimedia Sports Journalism combines unprecedented expertise and know-how to offer students the most current and comprehensive handbook out there.


  • Each chapter includes profiles, anecdotes, quotes, tips and photographs from sports-journalism professionals
  • "Best practices" boxes provide additional instructions for producing various types of media content
  • All chapters conclude with a summary, review questions and suggested group activities to help students apply what they have learned and aid in class discussion
  • An appendix of key terms and sport-specific terminology provides handy references for students and young professionals

About the Author(s)

Edward (Ted) M. Kian is Professor and the Welch-Bridgewater Endowed Chair of Sports Media in the School of Media and Strategic Communications at Oklahoma State University. He has authored more than 90 journal articles, and his work has appeared in journals including International Journal of Sport Communication, Journal of Applied Sport Management, Journal of Broadcasting and Electronic Media, Public Relations Review, Sociology of Sport Journal, and Women in Sport and Physical Activity Journal. Dr. Kian is coauthor of Strategic Sport Communication (2016).

Brad Schultz is former Professor of Journalism in the School of Journalism and New Media at the University of Mississippi. His research focuses on how new technologies impact sports journalism. Dr. Schultz has written and edited ten books, and he is the creator and founding editor of The Journal of Sports Media.

Galen Clavio is Associate Professor of Sports Communication in the Media School at Indiana University, and also serves as the director of the National Sports Journalism Center. He has authored over 40 peer-reviewed journal articles that have been published in leading journals including Communication and Sport, International Journal of Sport Communication, Journal of Sports Media, and Journal of Sport Management.

Mary Lou Sheffer is Associate Professor and the head of the Broadcast Journalism sequence at the University of Southern Mississippi. She has published numerous book chapters and articles that have appeared in journals including Journal of Communication Studies, Newspaper Research Journal, Electronic News, Journal of Computer Mediated Communication, and The International Journal of Media Management.


"Multimedia Sports Journalism is a great, practical text that focuses on skill development. The book covers a wide range of topics in sports journalism and offers a number of additional resources and teaching tools"--Brianna Newland, University of Delaware

"This text deftly weaves together history of the industry, descriptions of the corporate sports-journalism world, and how-to instruction. It also provides some great examples and discussions from professionals in the field"--Ronald Bishop, Drexel University

Table of Contents


    Chapter 1. Introduction to Multimedia Sports Journalism
    Convergence of Sports Media in the Digital Age
    ESPN: The King of Convergence
    Television and Multimedia Rights Deals Still Dominate Sports Media in the Digital Age
    History of U.S. Sports Media
    The First Newspaper Sports Sections and the Start of Symbiotic Relationships
    Radio Provides the First "Live" Sports Media Coverage
    Television Brings Sports to the Masses and Solidifies the Symbiotic Relationship
    New Media Transforms All Sports Media
    Feature Interview: J.J. Cooper, Managing Editor, Baseball America

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 2. Ethical, Legal and Minority Issues
    Conflict of Interest
    Digital Manipulation
    Rush to Publish
    Citizen Journalism
    Modern Issues
    Minorities and Diversity
    Sexual Orientation
    Racial and Ethnic Minorities
    Final Thoughts
    Feature Interview: Hannah Chalker

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 3. Preparing for Careers in Multimedia Sports Journalism
    Getting Educational Training in Sports Media
    Garnering Practical, Industry Experience as a Student
    Professional Organizations
    Resume Preparation and References
    Developing an Online Portfolio
    Writing Cover Letters and Applying Via Email
    How to Look For Jobs
    Before You Start Looking
    The Job Search
    The Interview Process
    The Phone or Skype Interview
    The In-Person Interview
    Adapting to the Future
    Audience Adaptation
    Changing Job Expectations
    Emerging Technology
    Feature Interview: John Read, Basketball Communications Manager, Oklahoma City Thunder

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 4. Basics of Sports Reporting
    Sports Reporting Basics
    Fairness, Balance and Objectivity
    Have a Story to Tell
    Research and Background
    Identify the Stakeholders
    Learn to Keep Stats
    Personalize the Story
    Tell Your Story on Multiple Platforms
    Work on your Writing
    Feature Interview: Howard Schlossberg

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 5. Sports Writing for Newspapers, Websites and Magazines
    Do Sportswriters Still Exist in the Digital Age?
    Sports Writing Basics

    Know Sports and Read Regularly From a Variety of Subjects (Both Sports and Non-Sports)
    Learn and Master the Associated Press Stylebook and AP Sports Style
    Learn Inverted Pyramid Style
    Thoroughly Research Whatever You Are Covering or Who You Are Interviewing Beforehand
    Covering Games and Writing Game Stories
    Keeping Stats During Games
    Interviewing and Developing Sources
    Writing Leads
    Incorporating Quotes Into Stories
    Writing Features
    Writing Game Advances
    Writing Sidebars
    Writing Columns
    Enterprise Reporting
    Writing on Deadline
    Feature Interview: Mark Schlabach, Senior Investigative Reporter, ESPN

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 6. Social Media and Sports Journalism
    Using Social Media in Sport Journalism
    News Feed
    Likes, Comments and Shares
    Using Facebook in Sports Journalism
    Home Timeline
    Retweets and Favorites
    Direct Messages
    Dynamic Content
    Twitter Usage in Sports Journalism
    Streaming Video
    Impact of Social Media on Modern-Era Sports
    Changing Job Requirements
    An Information Source
    Interacting with Audiences
    Feature Interview: Josh Baird, Director of Social Media and Audience Development, FOX Sports

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 7. Sports Public Relations and Sports Information
    Sports PR: Aims, Goals and the Role of Agenda
    Public Relations Strategies
    Sports Information
    Final Thoughts

    Feature Interview: William D. Cohan, Journalist and Author

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 8. Television Sports Broadcasting
    Working Under Pressure
    Thinking on Your Feet
    Good Writing and Storytelling
    Audience Interaction
    Looks and Personality
    Be Yourself
    Personal Branding
    Reporting and Packages
    Before the Game
    During the Game
    Color Commentary
    Sideline Reporter
    Strategies for Success
    Feature Interview: Norman Seawright III, WOWK-TV

    Chapter Wrap-Up
    Group Activities

    Chapter 9. Sports Radio and Online Sportscasting
    Play-by-Play Broadcasting
    Careers in play-by-play
    Sports Talk Radio
    On-air Roles
    Off-air Roles
    Becoming a Podcaster
    Promoting Your Podcast
    Periscope, Facebook Live and Live Internet Internet Streaming Video
    Women in Sports Audio Broadcasting
    Feature Interview: Tom Ackerman, Sports Director, KMOX-AM Radio, St. Louis, MO

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 10. Sports Video Production and Sports Photo Journalism
    Basic Shooting Tips for both Video and Still Images
    Camera Placement or Best Advantage Spots
    Sports Video
    Know Your Camera
    Video Editing
    Still Images
    Still Editing
    Feature Interview: Chuck Cook and Patrick Hartney

    Chapter Wrap-Up
    Review Questions
    Group Activities

    Chapter 11. Sports Show Production
    Producing for Daily or Weekly Sports Show
    The Rundown
    Story Ideas
    Stacking/Building a Rundown
    Sports Rundown Examples
    Producing for Live Sport Production Events
    Show Planning
    Production Assistant/Field Producer
    Feature Interview: Charlotte McCloughliin

    Chapter Wrap-Up
    Review Questions
    Group Activities


Teaching Resources

ยท         Ancillary Resource Center (ARC): at www.oup-arc.com is a convenient, instructor-focused single destination for resources to accompany your text. Accessed online through individual user accounts, the ARC provides instructors with access to up-to-date ancillaries at any time while guaranteeing the security of grade-significant resources. In addition, it allows OUP to keep instructors informed when new content becomes available. To be available on the Multimedia Sports Journalism Ancillary Resource Center (ARC):

o   The customizable Computerized Test Bank offers exam questions in multiple-choice, short-answer, and essay formats