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Media and Society

Sixth Edition

Michael O'Shaughnessy, Jane Stadler, and Sarah Casey

Publication Date - 06 November 2016

ISBN: 9780195597240

560 pages
9.8 x 8.0 inches

In Stock

Exploring the relationship between the media, their institutions and the world we live in.


Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other. The book analyses representations of the world found in films, television, advertisements, news and online to understand the impact of the media in the contemporary world. The sixth edition explores several themes throughout the text, including the contradictory nature of the media and the psychological concerns of the media, to provide clear explanations of complex theories and ideas.


  • The essential text for studying the role and impact of media within contemporary society.
  • The only book to take a semiotic approach to media.
  • Provides a clear explanation of complex theories and ideas like feminism and ethnicity.
  • An Australian text but it also uses international examples, primarily from the USA, South Africa and the UK.

About the Author(s)

Michael O'Shaughnessy, Former School of Media and Communications, Edith Cowan University,Jane Stadler, Associate Professor, Film and Media Studies, University of QLD,Sarah Casey, School of Humanities, Language & Social Sciences,

Michael O'Shaughnessy, formerly School of Media and Communications, Edith Cowan University

Jane Stadler, Associate Professor, Film and Media Studies, University of Queensland

Sarah Casey, School of Humanities, Languages and Social Science, Griffith University

Table of Contents

    Part 1 Getting Ready: The Media
    1. Defining the Media
    2. Media Studies
    3. What Do the Media Do to Us? Media and Society
    4. What's in a Name? Language and the Social Construction of Reality
    5. Mediation and Representation
    6. Texts, Meanings and Audiences
    7. New Media and Technological Development
    Part 2 Pictures: Semiotic Analysis
    8. Semiology
    9. Reading Images and Advertisements
    10. Model Essay: Semiotic Analysis of an Advertisement
    Part 3 Making Sense: Discourse, Ideology and Hegemony
    11. Discourse and Ideology
    12. Dominant Ideology and Hegemony
    13. Culture Jamming and Counter-hegemony
    Part 4 Stories: Approaches for Narrative Analysis
    14. Genres, Codes and Conventions
    15. The Language of Film: American Beauty
    16. Narrative Structure and Binary Oppositions
    17. Digital Television and Interactive Narratives
    18. Documentary and Reality TV
    19. Why Stories?
    Part 5 Media and Identity: Representation, Impact and Influence
    20. Feminism, Post-feminism and Ideology of Femininity
    21. Ideologies and Discourses of Masculinity
    22. Ethnicity, Ideology and the Media
    23. Stars and Celebrities
    Part 6: But They Keep Moving the Posts: Postmodern and Global Perspectives
    24. Postmodernism
    25. Globalisation

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