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Cover

Innovation Management

Strategies, Implementation, and Profits

Second Edition

Allan Afuah

Publication Date - April 2003

ISBN: 9780195142303

400 pages
Hardcover
6-1/8 x 9-1/4 inches

In Stock

Retail Price to Students: $127.95

A systematic approach to the strategies and processes that underlie the financial results of innovation.

Description

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation.
Designed to meet the increasing number of courses in innovation management, the text provides full coverage of this vitally important area of business. Drawing from his extensive professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function. He creates a framework that encompasses the basic questions of the "who, what, when, and where" of innovation, combining the latest theoretical discussion with abundant examples. In this second edition, Afuah explicitly incorporates coverage of the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits." The text takes a unique multi-functional approach that integrates the important contributions of economics, organizational theory, marketing, and finance to innovation management. This approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns such as the role of government regulation, choosing a profit site, and the transfer of innovation. The impact of the public and international sectors is highlighted with chapters on globalization, innovation in emerging economies, and the role of government in promoting innovation. In addition to a strong analytical and theoretical foundation, the book offers many pedagogical examples. Most chapters conclude with short practice cases designed to supplement the numerous examples within each chapter. These cases are followed by a list of key terms and questions to stimulate discussion. Innovation Management, 2/e, is an ideal text for business school programs and also provides guidance for executives and managers seeking a better understanding of the value of innovation.

Previous Publication Date(s)

October 1997

Table of Contents

    1. Introduction and Overview
    I. FUNDAMENTALS
    2. Models of Innovation
    3. The Underpinnings of Profits: Assets, Competences, and Knowledge
    4. Sources and Transfer of Innovation
    II. STRATEGIZING
    5. Recognizing the Potential of an Innovation
    6. Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy
    7. Choosing a Profit Site: Dynamic Competitive Analysis
    8. Strategic Choice or Environmental Determinism
    9. Identifying Potential Co-competitors
    10. Strategies for Sustaining Profits
    III. IMPLEMENTING AND PROTECTION OF PROFITS
    11. Financing Entrepreneurial Activity
    12. Implementation of the Decision to Adopt
    IV. GLOBALIZATION
    13. Globalization for Innovations
    14. Innovating for Emerging Economies
    15. Role of National Governments in Innovation
    16. The Internet: A Case in Technological Change
    Strategic Innovation Process
    Appendix 1 Standards and Dominant Designs
    Appendix 2 Organizational Structures
    Appendix 3 Organizational Boundaries
    Glossary
    Case 1: Netscape Corporation
    Index