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Cover

Global Strategic Management

Third Edition

Jedrzej George Frynas and Kamel Mellahi

Publication Date - January 2015

ISBN: 9780198706595

474 pages
Paperback
9.7 x 7.4 inches

In Stock

Retail Price to Students: $124.99

Reveals how business managers secure competitive advantage and make effective decisions on a global scale

Description

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.

Each chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context and encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies like China, Poland, and Nigeria.

Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding. As a result, the text equips the reader with a firm grasp of the core concepts required for academic success and develops the critical thinking and decision-making skills that are essential for future employment.

Features

  • Analyzes how successful organizations develop, implement, and manage their global strategy to compete effectively at an international level
  • Tackles key topics and emerging issues including corporate social responsibility, innovation, knowledge management, and ethics
  • Includes key concept boxes, case studies, and diagrams to ensure complex management theories are clear, accessible, and linked to real-life examples
  • Provides extensive global coverage with case studies and examples from Europe, Asia, South America, the US, and Africa

About the Author(s)

Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School.

Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

Previous Publication Date(s)

March 2011
March 2005

Table of Contents

    PART I: INTRODUCTION
    1. Introduction to Global Strategic Management
    PART II: GLOBAL STRATEGIC ANALYSIS
    2. Global Business Environment: The External Macro Environment
    3. Global Business Environment: The Industry Environment
    4. Analysis of the Internal Environment
    PART III: GLOBAL STRATEGIC DEVELOPMENT
    5. Managing the Internationalization Process
    6. International Strategic Alliances: Partnership and Co-Operation
    7. The Subsidiary-Level Strategy
    8. Headquarter-Level Strategy
    PART IV: GLOBAL STRATEGIC IMPLEMENTATION
    9. Global Structures and Designs
    10. Global Management of Change
    PART V: GLOBAL STRATEGIC INNOVATION
    11. Global Management of Innovation and Knowledge
    12. Corporate Social Responsibility and Innovation

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