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Cover

Effective Graphic Design

Darren A. Sanefski, Stefanie S. Goodwiller, and Robert G. Magee

Publication Date - January 2020

ISBN: 9780190877910

240 pages
Spiral Bound
8-1/2 x 11 inches

In Stock

Retail Price to Students: $61.95

A practical introduction to graphic design through projects and examples

Description

Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications.

Features

  • Covers multiple approaches, showing students that design can have more than one "right" answer
  • Emphasizes teaching through contrast and presents before-and-after examples
  • Focuses on identifying and fixing design issues, which enables the book's content to remain relevant regardless of which software program is used
  • An extended glossary explains theory, vocabulary, best practices, and notations

About the Author(s)

Darren A. Sanefski is Associate Professor of Multiple Platform Journalism at the School of Journalism and New Media at the University of Mississippi.

Stefanie S. Goodwiller is Manager of Design Services at University Marketing & Communications at the University of Mississippi and has been support faculty at the School of Journalism and New Media since 2013.

Robert G. Magee directs the Graduate Program in Integrated Marketing Communications at the School of Journalism and New Media at the University of Mississippi.

Reviews

"Featuring an approachable format and text size, lush visuals, and examples of student exercises, Effective Graphic Design makes a compelling case for teaching through example and contrast."--Francis Chang, Binghamton University

"I would recommend this book because of its hands-on approach, which will appeal to my students. I can only lecture to students so much; they need to be making things and seeing things."--Bradford Hamann, Eastern New Mexico University

"Design is choice and there's not always a perfect choice. Students should see two solutions and how those solutions address audiences' needs differently. In Effective Graphic Design, the errors are really effectively marked, which works very well to illustrate the flaws within the language of design. The book's attractive, clean design can only help students receive the material better."--Heather Lettner-Rust, Longwood University

Table of Contents

    Why
    Who We Are
    Acknowledgments
    Design Projects
    Résumé
    Résumé
    Résumé Design Thoughts (Stefanie's)
    Résumé Design Thoughts (Darren's)
    Wordmark
    Wordmark Design Thoughts (Stefanie's)
    Wordmark Design Thoughts (Darren's)
    Logo
    Logo Design Thoughts (Stefanie's)
    Logo Design Thoughts (Darren's)
    Business Card
    Business Card Design Thoughts (Darren's)
    Business Card Design Thoughts (Stefanie's)
    Letterhead
    Letterhead Design Thoughts (Darren's)
    Letterhead Design Thoughts (Stefanie's)
    Editorial
    Magazine Cover
    Magazine Cover Design Thoughts (Stefanie's)
    Magazine Cover Design Thoughts (Darren's)
    Magazine Spreads
    Magazine Spreads Design Thoughts (Stefanie's)
    Magazine Spreads Design Thoughts (Darren's)
    Newspaper
    Newspaper Design Thoughts (Stefanie's)
    Newspaper Design Thoughts (Darren's)
    Newsletter
    Newsletter Design Thoughts (Darren's)
    Newsletter Design Thoughts (Stefanie's)
    Program
    Program Design Thoughts (Stefanie's)
    Program Design Thoughts (Darren's)
    Marketing/Advertising
    Poster
    Poster Design Thoughts (Stefanie's)
    Poster Design Thoughts (Darren's)
    Brochure
    Brochure Design Thoughts (Darren's)
    Brochure Design Thoughts (Stefanie's)
    Ad
    Ad Design Thoughts (Darren's)
    Ad Design Thoughts (Stefanie's)
    Package
    Package Design Thoughts (Stefanie's)
    Package Design Thoughts (Darren's)
    Digital
    Interactive
    Interactive Design Thoughts (Stefanie and Darren's)
    The Big Picture
    Start with Quality Content
    Glossary and Explanations
    Theories
    Gestalt Theory of Visual Perception
    Hierarchy
    Weight
    Balance
    Contrast
    Elements
    Grid/Structure
    Imagery
    Typography
    Color
    Line, Shape, Form
    Texture
    Scale
    Negative Space (or White Space)
    Chunk
    Function
    Proportion
    Directing Eye off Page
    Tombstone
    Brand Identity Violation
    Widow
    Orphan
    Misspelling
    Crossword Effect
    Effects
    Visual Tension
    References
    Topic List (Alphabetical)