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Effective Graphic Design

Darren A. Sanefski, Stefanie S. Goodwiller, and Robert G. Magee

Publication Date - January 2020

ISBN: 9780190877910

240 pages
Spiral Bound
8-1/2 x 11 inches

In Stock

A practical introduction to graphic design through projects and examples

Description
Book Information ▼
Table of Contents

Description

Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications.

Features
About the Author(s)
Reviews

Features

Covers multiple approaches, showing students that design can have more than one "right" answer
Emphasizes teaching through contrast and presents before-and-after examples
Focuses on identifying and fixing design issues, which enables the book's content to remain relevant regardless of which software program is used
An extended glossary explains theory, vocabulary, best practices, and notations

About the Author(s)

Darren A. Sanefski is Associate Professor of Multiple Platform Journalism at the School of Journalism and New Media at the University of Mississippi.

Stefanie S. Goodwiller is Manager of Design Services at University Marketing & Communications at the University of Mississippi and has been support faculty at the School of Journalism and New Media since 2013.

Robert G. Magee directs the Graduate Program in Integrated Marketing Communications at the School of Journalism and New Media at the University of Mississippi.

Reviews

"Featuring an approachable format and text size, lush visuals, and examples of student exercises, Effective Graphic Design makes a compelling case for teaching through example and contrast."--Francis Chang, Binghamton University

"I would recommend this book because of its hands-on approach, which will appeal to my students. I can only lecture to students so much; they need to be making things and seeing things."--Bradford Hamann, Eastern New Mexico University

"Design is choice and there's not always a perfect choice. Students should see two solutions and how those solutions address audiences' needs differently. In Effective Graphic Design, the errors are really effectively marked, which works very well to illustrate the flaws within the language of design. The book's attractive, clean design can only help students receive the material better."--Heather Lettner-Rust, Longwood University

Why

Who We Are

Acknowledgments

Design Projects

Résumé

Logo

Business Card

Letterhead

Editorial

Magazine Cover

Magazine Spreads

Newspaper

Newsletter

Program

Marketing/Advertising
Poster

Brochure

Package

Digital

The Big Picture
Start with Quality Content
Glossary and Explanations
Theories

Elements

References
Topic List (Alphabetical)

Related Titles

Visual Literacy Workbook: For Graphic Design and Fine Art Students

David Moyer and Brian Flynn

Design: A Very Short Introduction

John Heskett

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