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Defining Media Studies

Reflections on the Future of the Field

Edited by Mark Levy and Michael Gurevitch

Publication Date - June 1994

ISBN: 9780195087888

448 pages
7 x 10 inches

Retail Price to Students: $109.99


The last two issues of the 1993 Journal of Communication featured a discipline-wide self-analysis, collecting over fifty essays by giants in the field as well as many up-and-coming scholars. Now available in a single volume for courses in communications theory and practice, this collective reconnaissance of scholarship and research in the field makes a fundamental contribution to understanding the very essence of media studies. Representing a wide range of intellectual perspectives, Defining Media Studies incorporates the growing presence and significance of such technological media as the computer Net, virtual reality, and fiber optic telecommunication. Maintaining that such leaps in communication now help to define the parameters of media reality, the editors argue that these phenomena must draw the scholarly attention of media studies. The resulting volume of essays emphasizes this shift in the field, presenting insight into interfaces, telecommunications, the Information Society, media economics, "imagined communities", and many other issues, both old and new, familiar and not so familiar.

Table of Contents

    Audiences and Institutions
    The Rise and Fall of Audience Research: An Old Story With a New Ending, Sonia M. Livingstone
    Active Audience Theory: Pendulums and Pitfalls, David Morley
    Problems and Potentials of Historical Reception Studies, Klaus Bruhn Jensen
    Reopening the Black Box: Toward a Limited Effects Theory, Herbert J. Gans
    Realism and Romance: The Study of Media Effects, Gaye Tuchman
    Revealing the Black Box: Information Processing and Media Effects, Seth Geiger and John Newhagen
    Framing: Toward Clarification of a Fractured Paradigm, Robert M. Entman
    Communication Research in the Design of Communication Interfaces and Systems, Frank Biocca
    The Future of Political Communication Research: A Japanese Perspective, Ito Youichi
    Has Communication Explained Journalism?, Barbie Zelizer
    Rethinking the Critical Tradition
    Can Cultural Studies Find True Happiness in Communication?, Lawrence Grossberg
    Critical Communication Research at the Crossroads, Robert W. McChesney
    Rethinking Political Economy: Change and Continuity, Eileen R. Meehan, Vincent Mosco, and Janet Wasko
    Back to the Future: Prospects for Study of Communication as a Social Force, Dan Schiller
    The Search for a Usable History
    The Past and the Future of Communication Study: Convergence or Divergence? An exchange, Everett M. Rogers and Steven H. Chafee
    Genealogical Notes on "The Field", John Durham Peters
    History, Philosophy, and Public Opinion Research, Susan Herbst
    The Academic Wars
    Communication in Crisis: Theory, Curricula, and Power, Pamela J. Shoemaker
    The Curriculum Is the Future, Lana F. Rakow
    Fragmentation, the Field, and the Future, David Swanson
    The Purebred and the Platypus: Disciplinarity and Site in Mass Communication Research, Anandam P. Kavoori and Michael Gurevitch
    Communication Research: New Challenges of the Latin American School, Jose Marques de Melo

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