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Cover

Corporate Social Responsibility

Fourth Edition

Michael Blowfield and Alan Murray

Publication Date - June 2019

ISBN: 9780198797753

432 pages
Paperback
9.7 x 7.4 inches

Retail Price to Students: $69.99

Description

In its journey from the margins to the mainstream, corporate social responsibility has become a significant part of the business agenda. Whilst society has always held expectations of business that go beyond maximising profits, the backdrop against which businesses now operate - characterised by financial crisis, climate change, political shifts, and population growth - has seen CSR become increasingly central to the ability of businesses to address global concerns.

How businesses manage the requirements of the 2016 Paris Agreement, implications of the growing 'gig economy', and the increasing importance of a CSR brand are just some of the contemporary issues explored in this fourth edition. The engaging, accessible style supports a critical perspective, while a forward-thinking outlook encourages you to consider how the interactions of business and society will continue to evolve.

How emerging business models, such as Uber, are governed; why Pakistan's football manufacturing industry takes an interest in its workers' sexual health; and what it takes to establish the Global Business Coalition for Women's Economic Empowerment are just some of the new case studies that illustrate the book's global reach. With more cases and examples than any other CSR textbook, initiatives as well as failures are explored in real businesses contexts, bringing the book's comprehensive coverage to life.

This book is supported by online resources.

For students:
Additional case study sources - useful links for where to source further case studies and examples.
Further reading - a comprehensive list of research to aid research.
Suggested films - a list of films that illustrate issues relevant to CSR managers.
Sources on regulations and governance - links to important legislation and guidelines affecting CSR
Web exercises - links to relevant websites direct you to valuable sources of information.
Journal club - links to seminal journal articles along with commentary on the paper, critical questions, and key points to consider.

For lecturers:
Figures and tables from the book - for use in lectures and seminars.

New to this Edition

  • Updated and extended coverage of climate change, globalization, the gig economy, and the digitalization of business ensure all the latest issues to affect CSR are explored through a critical lens.
  • New and updated Snapshots and Case Studies on organizations as varied as Uber, Danone, and Levi's, and contemporary issues spanning zero-hours contracts to women's empowerment, contextualise CSR in the world around us.
  • A new 'Journal Club' online resource with links to seminal and contemporary journal articles, accompanied by commentary and critical questions, builds on the book's wide-ranging coverage to tackle specific ideas in more depth and facilitate critical thinking and discussion.

Features

  • Comprehensive coverage of the interaction between business and society reveals how CSR is defined, negotiated, and managed in the twenty-first century.
  • An objective, critical approach evaluates the theories and key drivers of CSR, as well as looking to the future for this ever-evolving subject.
  • Snapshot examples and case studies link the book's theory to contemporary, real-life business situations.
  • A range of discussion and case study questions promote reflection, debate, and critical thinking, challenging students to find ways for businesses to act in a truly responsible way.

About the Author(s)

Michael Blowfield, former Professor of Corporate Responsibility at Wolverhampton University; Senior Visiting Research Associate at the Smith School of Enterprise and the Environment, University of Oxford; and Teaching Fellow at London Business School,Alan Murray, Hoare Professor of Responsible Management at Winchester Business School; Visiting Professor of Sustainable Enterprise at Newcastle University Business School; and Visiting Professor at Groupe Ecole Superieure de Commerce de PAU (ESC PAU)

Table of Contents

    Part 1 The meaning and origins of corporate social responsibility
    1. Introducing corporate social responsibility
    2. The origins of corporate social responsibility
    3. Sustainable development
    4. Corporate social responsibility in developing economies
    5. Globalization and corporate social responsibility
    Part 2 Managing and implementing corporate social responsibility
    6. How corporate social responsibility is managed
    7. Corporate social responsibility and governance
    8. Corporate social responsibility reporting
    9. Stakeholder management and engagement
    10. Socially responsible investment
    11. Corporate social responsibility in smaller enterprises
    Part 3 Impact, critics, and future of corporate social responsibility
    12. The impact of corporate social responsibility
    13. Criticisms of corporate social responsibility
    14. The future of corporate social responsibility