First Edition
Diane Phillips, Maria Piacentini, and Isabelle Szmigin
Publication Date - July 2021
ISBN: 9780190857165
592 pages
Looseleaf
A holistic, research-based approach to how people consume in the US and abroad.
Consumer Behavior presents a new approach to teaching consumer behaviour; Szmigin, Piacentini and Phillips move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.
Theory is set in context for students through extensive use of US and international examples and extended cases.
Isabelle Szmigin is Professor of Marketing at the University of Birmingham. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and Asia, and has published her work in leading journals such as European Journal of Marketing, Psychology and Marketing, Sociology and Consumption, Markets and Culture.
Maria Piacentini is Professor of Consumer Research at Lancaster University, UK. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and in Europe, and has published her work in leading journals such as the Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, Sociology of Health and Illness, and the Journal of Consumer
Behaviour.
Diane Phillips is a Professor in the Marketing Department at Saint Joseph's University since 2003. She has Ph.D. in Marketing from Pennsylvania State University and an M.S. in Marketing from Texas A&M. She serves on the editorial board of several journals and associations including Psychology & Marketing and the Association for Consumer Research.
Consumer Behavior and InsightsDiane Phillips, Maria Piacentini, and Isabelle Szmigin |