Reviews
"Consumer Behavior and Insights flows logically and progressively. The text is loaded with key subject terms, relevant examples, and supporting research insights. Most importantly, it clearly explains the underlying influences and motivations that drive consumer behavior."--Lee Boggs, West Virginia University
"The research cited within each chapter is very current and high profile, and the examples are plentiful. There is no shortage of material on any topic discussed by the text. In fact, I myself learned a few things I wasn't aware of!"--Chrissy Martins, Iona College
"Consumer Behavior and Insights is written in a way that will resonate with students; the writing is very understandable and engaging. It has good variety of application-type features such as 'consumer insights,' references to articles, and 'practitioner insights.' Its balance of theory and application is one of the strengths of the book."--Elaine Notarantonio, Bryant University
"Diane Phillips has written an excellent new consumer behavior textbook titled Consumer Behavior & Insights , which should be of substantial interest to instructors of undergraduate and graduate-level, consumer-focused marketing courses. One of the many strengths of the new book is the focus on theoretical and practical insights to be gained about the consumer, as alluded to in the title, with each chapter contributing insights from the field, insights from the boardroom, and insights from academia to bring to life the coverage of the conceptual material. The final part of the book also contains a timely discussion of ethics and social responsibility as well as recent consumer behavior trends." - Hans Baumgartner, Smeal Chair Professor of Marketing at Penn State
University