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Cover

Business Communication

Concepts and Applications in an Electronic Age

Fifth Edition

Edited by Randolph H. Hudson and Bernard J. Selzler

Publication Date - January 1994

ISBN: 9780195329681

254 pages
Paperback
8-1/4 x 11 inches

Retail Price to Students: $129.99

Short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia

Description

Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility.

The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.

Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.

New topics covered include:
*business ethics
*the Internet
*voice mail
*ethics of electronic mail
*desktop publishing
*small-group discussion
*writing abstracts
*writing periodic reports

The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in. You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.

Previous Publication Date(s)

January 1994
April 1988
January 1983

Table of Contents

    (An asterisk indicates a new chapter in the Edition)
    Part I. Business Communication: Some Truths Never Die
    1. Principles of Written Communication
    Courtland L. Bovee, Grossmont College
    2. The Three Deadly Sins of Business Writing
    Richard J. Londo, St. Norbert College
    3. Plain English, Please
    James Y. Dayananda, Lock Haven University
    *4. From the Bottom Up: A New Approach to Problem Solving
    Ellen Tripp, University of Southern Maine
    *5. Making Business Meetings Work
    Gary M. Shulman, Miami University
    Mark Bernheim, Miami University
    Part II. The Electronic Office: Communicating in Cyberspace
    *6. Desktop Publishing: Would You Trade Eight Bits for a Byte
    Michael Stanton, Occupational Outlook Quarterly
    *7. Future Shop
    Lisa Sanders, Business News
    *8. PCs Start Sweeping Away Business Forms
    William M. Bulkeley, The Wall Street Journal
    *9. Fax the Word Out Fast
    Daniel P. Dern, Home Office Computing
    *10. E-Mail: A User's Guide
    Ed Krol, The Whole Internet User's Guide and Catalog
    *11. What Is the Internet?
    Ed Krol, The Whole Internet User's Guide and Catalog
    Part III. Basic Structures of Business Communication: Letters, Memos, and Reports
    12. Principles of Writing Letters
    Courtland L. Bovee, Grossmont College
    13. The Process of Writing a Business Letter
    Bernard J. Selzler, University of Minnesota, Crookston
    14. The Anatomy of the Business Letter
    Edgar C. Alward, Westfield State College
    Lois Pigford, Denver Auraria Community College
    15. A Memorandum about Memos
    Max Rose, Supervision Magazine
    16. Using Visual Aids in Written and Oral Communication
    Thomas R. Allen, Appalachian State University
    *17. How to Organize Your Next Periodic Report
    Richard J. Londo, St. Norbert College
    *18. A Brief Guide to Writing Short Reports
    Carolyn Spillers-Roberts, Pembroke State University
    Randolph H. Hudson, Northeastern Illinois University
    19. Principles of Writing Formal Reports
    Courtland L. Bovee, Grossmont College
    *20. Summarizing: The Art of Writing Abstracts and Executive Summaries
    Katherine Ozbirn, Chapman University
    21. International Business Writing
    Myron D. Yeager, Chapman University
    Part IV. Persuasion in the Marketplace: The Driving Force of Business
    *22. Sales Letters That Sell
    Ed Nanas, Your Company
    *23. 1-900 Buy Info
    Alan Rider, Home Office Computing
    *24. Voice Mail Makes a Difference
    Mike Bransby, The Journal of Business Strategy
    25. Mastering the Art of a Winning Business Presentation
    Darlene M. Pibal, Western Illinois University
    26. The Proposal: Persuading with a Plan
    Nancy Martinez, University of Albuquerque
    27. Can You Say No Without Twisting the Knife?
    Michael H. Murray, Supervisory Management
    28. Techniques of Writing Credit Letters
    James Y. Dayananda, Lock Haven University
    29. Touches that Take the Sting Out of Adjustments
    William H. Butterfield, Sales & Marketing Management
    30. Assertiveness on the Job
    Steven Katz, State Technical Institute, Memphis
    Part V. Business Ethics: Surviving in a Litigious World
    *31. Right? Wrong? Ethics and Business in the U. S.
    Ellen Tripp, University of Southern Maine
    *32. Do Employees Have a Right to Electronic Privacy?
    Glenn Rifkin, The New York Times
    33. Make It Legal
    Mary Bagley, St. Louis University
    34. New Legal Frontier: Cyberspace
    Amy Harmon, Los Angeles Times
    Part VI. The Job Search: Moving Ahead
    35. Resumes, Application Forms, and Cover Letters
    Neal Baxter, Occupational Outlook Quarterly
    36. Business Interviews: Frequent Questions, Acceptable Answers
    David P. Boyd, Occupational Outlook Quarterly
    37. What Should You Ask the Company Interviewer?
    Howard M. Mitchell, Advanced Management Journal
    38. Writing an Effective Letter of Resignation
    James Calvert Scott, Utah State University
    APPENDICES
    A. Internet Buzzwords
    Ed Krol, The Whole Internet User's Guide and Catalog
    B. Report Headings
    Gertrude M. McGuire, University of Montevallo
    C. A Dozen Rules for Writing Numbers in a Manuscript
    Gertrude M. McGuire, University of Montevallo
    D. The Eight Most Used Commas
    Richard M. Chabolla, Solano Community College
    E. Glossary of Usage for Business Writers
    Randolph E. Hudson, Northeastern Illinois University
    Richard M. Chabolla, Solano Community College