We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more

Arts Management

Uniting Arts and Audiences in the 21st Century

Ellen Rosewall

Publication Date - October 2013

ISBN: 9780199973705

352 pages
6-1/8 x 9-1/4 inches

In Stock

Retail Price to Students: $54.95

Combines theory, history, and practical information for careers in visual and performing arts


Designed for students and practitioners with little experience in not-for-profit management, Arts Management provides an indispensable guide to the theory and practice of managing arts and cultural organizations. This concise text engages readers with case studies and critical-thinking exercises that will develop their ability to adapt to a changing industry. From governance and human resources to program development, financial management, and marketing, Arts Management addresses the unique atmosphere of managing the arts today. It meets the standards of the AAAE (Association of Arts Administration Educators) guaranteeing that both current and future practitioners will be prepared to meet the challenges of managing today's arts organizations.

About the Author(s)

Ellen Rosewall is Professor of Arts Management at the University of Wisconsin-Green Bay, where she coordinates the Arts Management program. She is co-founder of the Wisconsin Arts Management Educational Partnership (WAMEP) and sits on the board of the Association of Arts Administration Educators (AAAE).


"Arts Management is thoughtful, engaging, and perfect for the undergraduate population."--Robert Wildman, Long Island University

"The examples are clear, appropriate, and practical. Without a doubt, I would adopt this book."--Karen Chandler, College of Charleston

"Both well-written and engaging, Arts Management is written at a level that my students need."--Erika Haynes, University of Hartford

Table of Contents

    1. What is Arts Management?
    Defining the arts
    Defining culture
    Defining arts management
    Organizing the arts through history
    The arts in America
    The arts in contemporary society
    2. Management and Leadership
    Management today
    The four functions of management
    Historical development of management: 1776-1920
    Historical development of management: 1920-2000
    Management and the arts organization
    Leadership vs. management
    3. Organizational Structure
    Philosophy of organizational structure
    For-profit business (aka the "private sector")
    Government (aka the "public sector")
    Not-for-profit (aka the "social sector")
    Not-for-profit regulations and benefits
    Alternative structures
    Choosing a structure
    Forming an arts not-for-profit
    4. Planning
    Why plan?
    Why not plan?
    Types of plans
    Mission, vision and values
    Assessing the organization: situational analysis
    Creating the plan: goals, objectives and strategies
    Managing the planning process
    5. Governance and the Board of Directors
    Governance vs. management
    The not-for-profit board of directors
    Types of boards
    Fiduciary duty
    Governing responsibilities of the board of directors
    Responsibilities of the individual board member
    The role of the board in fund-raising
    Committees of the board
    Relationship of board and staff
    Recruiting board members
    6. Personnel and Volunteer Management
    The not-for-profit workforce
    Which types of staff should be hired?
    The Organizational Chart
    Personnel management
    Volunteers in the arts organization
    7. Program Planning and Evaluation
    Mission-based program planning
    Functions of arts organizations
    Artistic considerations in planning
    Audience and community considerations
    Defining success
    Determining feasibility
    Evaluating programs
    8. Financial Management, Part 1
    Financial distinctions of not-for-profit businesses
    Financial management terms and concepts
    Financial management systems
    Chart of accounts
    Types of financial statements
    9. Financial Management, Part 2
    Indicators of financial health
    Internal controls
    The financial management cycle
    Planning and accounting for contributed income
    Fund accounting
    Planning and accounting for earned income
    Auxiliary business ventures
    Asset management
    10. Fundraising, Part 1: The Basics
    What is fundraising?
    The fundraising mentality
    Preparation for successful fundraising
    Who gives to the arts?
    Government's role in arts support
    11. Fundraising, Part 2: From Theory to Practice
    Donor relations and fundraising ethics
    Prospect research
    The annual campaign
    Writing a successful fundraising letter
    Successful grant writing
    Soliciting corporate sponsorship
    12. Education and the arts
    Defining basic terms
    The arts and human development
    Arts education in the school setting
    Education in the arts organization
    13. Marketing and Audience Development
    Challenges of marketing the arts
    The marketing mindset
    Understanding arts audiences
    Has technology hurt arts attendance?
    How consumer behavior affects marketing
    Marketing trends and practices
    The impact of social media
    Audience development
    Marketing planning
    Marketing research
    14. Marketing Techniques
    Target marketing
    Communicating the message
    The Marketing Mix
    Public Relations
    Sales Promotion
    15. Community Engagement
    What is community engagement?
    Challenges of community engagement
    Community arts development
    Social and civic benefits of arts and culture
    Arts in the economy
    Public art
    16. Arts Advocacy
    Government and the arts
    The arts in the United States
    Making the case for the arts
    Getting started in legislative advocacy
    Developing effective messages
    Appendix I: Sample template for an arts business plan
    Appendix II: Strategic plan template
    Appendix III: Commitment to serve
    Appendix IV: Volunteer job description
    Appendix V: Sample chart of accounts
    Appendix VI: Child's Play Statement of Activities
    Appendix VII: Child's Play Financial position
    Appendix VIII: Child's Play budget
    Appendix IX: Child's play program report
    Appendix X: Dairyland Arts Council grant application
    Appendix XI: Sample appeal letter
    Appendix XII: Sample media release
    Appendix XIII: Sample advocacy letter
    Appendix XIV: Arts service organizations