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Mass Communication Courses RSS

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Cases in Public Relations: Translating Ethics into Action

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Brigitta Brunner and Corey Hickerson

30 November 2018

Presents the diversity of public relations practice in today's complex world through an ethical lens, offering the most contemporary and varied set of cases available

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Converging Media

Sixth edition

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John V. Pavlik and Shawn McIntosh

19 January 2018

Industry. Culture. Technology. It's time they came together.

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Social Media: Enduring Principles

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Ashlee Humphreys

03 December 2015

The only social media text that integrates the role of media in society with foundational research and theory

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Managing Public Relations: Methods and Tools

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Peter Smudde

14 November 2014

Expertly provides business and public relations students with all the tools to run a public relations operation from the ground up

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Public Relations

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Averill Elizabeth Gordon

12 May 2011

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