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Mass Communication Courses

Featured Titles

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Cover for 9780197615638

Understanding Human Communication

Fifteenth Edition

Retail Price to Students:

$109.99

Ronald B. Adler, George Rodman, Athena du Pré...

9780197615638
Paperback
April 2023

Cutting-Edge Scholarship. Practical Skills. The Trusted Approach for Your Course.

Cover for 9780197615645

Understanding Human Communication

Fifteenth Edition

Retail Price to Students:

$109.99

Ronald B. Adler, George Rodman, Athena du Pré...

9780197615645
Looseleaf
April 2023

Cutting-Edge Scholarship. Practical Skills. The Trusted Approach for Your Course.

Cover for 9780197554111

How Documentaries Work

Retail Price to Students:

$19.95

Jacob Bricca

9780197554111
Paperback
January 2023

Cover for 9780190843144

Oz and the Musical: Performing the American Fairy Tale

Retail Price to Students:

$35.00

Ryan Bunch

9780190843144
Paperback
December 2022

Cover for 9780197643594

Astaire by Numbers: Time & the Straight White Male Dancer

Retail Price to Students:

$39.95

Todd Decker

9780197643594
Paperback
November 2022

Cover for 9780197558188

Classical Projections: The Practice and Politics of Film Quotation

Retail Price to Students:

$45.00

Eleni Palis

9780197558188
Paperback
February 2022

Cover for 9780190055356

A Strategic Nature: Public Relations and the Politics of American Environmentalism

Retail Price to Students:

$27.95

Melissa Aronczyk and Maria I. Espinoza

9780190055356
Paperback
January 2022

In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza show how public relations has dominated public understanding of the natural environment for over one hundred years.

Cover for 9780190925437

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Retail Price to Students:

$26.99

Regina Luttrell, Susan Emerick, and Adrienne Wallace

9780190925437
Looseleaf
March 2021

Advances understanding of the social web and how emerging technologies deliver new capabilities

Cover for 9780190925390

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Retail Price to Students:

$34.99

Regina Luttrell, Susan Emerick, and Adrienne Wallace

9780190925390
Paperback
March 2021

Advances understanding of the social web and how emerging technologies deliver new capabilities

Cover for 9780190062187

Mass Appeal: Communicating Policy Ideas in Multiple Media

Retail Price to Students:

$24.95

Justin Gest

9780190062187
Paperback
July 2020

Cover for 9780190844271

Strategic Media Relations in the Age of Information: An Evidence-Based Approach

Retail Price to Students:

$64.99

Dustin W. Supa and Lynn M. Zoch

9780190844271
Paperback
January 2020

An evidence-based, real-world perspective on the contemporary practice of media relations

Cover for 9780190925093

Public Relations

Second Edition

Retail Price to Students:

$104.99

Tom Kelleher

9780190925093
Paperback
January 2020

The most contemporary introduction to public relations

Cover for 9780190925116

Public Relations

Second Edition

Retail Price to Students:

$78.99

Tom Kelleher

9780190925116
Looseleaf
January 2020

The most contemporary introduction to public relations

Cover for 9780190877644

Communication and Social Media

Retail Price to Students:

$24.99

Joseph Mazer

9780190877644
Paperback
January 2019

With rich and compelling narratives, this casebook features a range of stories focused on concepts and theories related to communication and social media

Cover for 9780190912079

Public Relations in Practice

Retail Price to Students:

$24.99

Kate Kurtin

9780190912079
Paperback
January 2019

Cover for 9780190631383

Cases in Public Relations: Translating Ethics into Action

Retail Price to Students:

$69.99

Brigitta Brunner and Corey Hickerson

9780190631383
Paperback
November 2018

Presents the diversity of public relations practice in today's complex world through an ethical lens, offering the most contemporary and varied set of cases available

Cover for 9780190646653

Converging Media

Sixth edition

Retail Price to Students:

$134.99

John V. Pavlik and Shawn McIntosh

9780190646653
Paperback
January 2018

Industry. Culture. Technology. It's time they came together.

Cover for 9780199328437

Social Media: Enduring Principles

Retail Price to Students:

$74.99

Ashlee Humphreys

9780199328437
Paperback
December 2015

The only social media text that integrates the role of media in society with foundational research and theory

Cover for 9780199985173

Managing Public Relations: Methods and Tools

Retail Price to Students:

$89.99

Peter Smudde

9780199985173
Paperback
November 2014

Expertly provides business and public relations students with all the tools to run a public relations operation from the ground up

Cover for 9780199565740

Public Relations

Retail Price to Students:

$129.99

Averill Elizabeth Gordon

9780199565740
Paperback
May 2011

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