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Mass Communication Courses

Featured Titles

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Cover for 9780190925437

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Retail Price to Students:

$21.99

Regina Luttrell, Susan Emerick, and Adrienne Wallace

9780190925437
Looseleaf
March 2021

Advances understanding of the social web and how emerging technologies deliver new capabilities

Cover for 9780190925390

Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising

Retail Price to Students:

$29.94

Regina Luttrell, Susan Emerick, and Adrienne Wallace

9780190925390
Paperback
March 2021

Advances understanding of the social web and how emerging technologies deliver new capabilities

Cover for 9780190062187

Mass Appeal: Communicating Policy Ideas in Multiple Media

Retail Price to Students:

$21.95

Justin Gest

9780190062187
Paperback
July 2020

Cover for 9780190844271

Strategic Media Relations in the Age of Information: An Evidence-Based Approach

Retail Price to Students:

$54.99

Dustin W. Supa and Lynn M. Zoch

9780190844271
Paperback
January 2020

An evidence-based, real-world perspective on the contemporary practice of media relations

Cover for 9780190925116

Public Relations

Second Edition

Retail Price to Students:

$70.99

Tom Kelleher

9780190925116
Looseleaf
January 2020

The most contemporary introduction to public relations

Cover for 9780190925093

Public Relations

Second Edition

Retail Price to Students:

$94.99

Tom Kelleher

9780190925093
Paperback
January 2020

The most contemporary introduction to public relations

Cover for 9780190877644

Communication and Social Media

Retail Price to Students:

$19.99

Joseph Mazer

9780190877644
Paperback
January 2019

With rich and compelling narratives, this casebook features a range of stories focused on concepts and theories related to communication and social media

Cover for 9780190912079

Public Relations in Practice

Retail Price to Students:

$19.99

Kate Kurtin

9780190912079
Paperback
January 2019

Cover for 9780190631383

Cases in Public Relations: Translating Ethics into Action

Retail Price to Students:

$59.99

Brigitta Brunner and Corey Hickerson

9780190631383
Paperback
November 2018

Presents the diversity of public relations practice in today's complex world through an ethical lens, offering the most contemporary and varied set of cases available

Cover for 9780190854232

Writing Public Policy: A Practical Guide to Communicating in the Policy Making Process

Fifth Edition

Retail Price to Students:

$34.99

Catherine F. Smith

9780190854232
Paperback
July 2018

In public policy work, if you can't write it or say it, you can't do it

Cover for 9780190646653

Converging Media

Sixth edition

Retail Price to Students:

$119.99

John V. Pavlik and Shawn McIntosh

9780190646653
Paperback
January 2018

Industry. Culture. Technology. It's time they came together.

Cover for 9780199328437

Social Media: Enduring Principles

Retail Price to Students:

$64.99

Ashlee Humphreys

9780199328437
Paperback
December 2015

The only social media text that integrates the role of media in society with foundational research and theory

Cover for 9780199985173

Managing Public Relations: Methods and Tools

Retail Price to Students:

$79.99

Peter Smudde

9780199985173
Paperback
November 2014

Expertly provides business and public relations students with all the tools to run a public relations operation from the ground up

Cover for 9780199565740

Public Relations

Retail Price to Students:

$114.99

Averill Elizabeth Gordon

9780199565740
Paperback
May 2011

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