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Disciplines

Publication Date

Consumer Behavior

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Cover for 9780190857165

Consumer Behavior and Insights

Retail Price to Students:

$111.99

Diane Phillips

9780190857165
Looseleaf
February 2021

A holistic, research-based approach to how people consume in the US and abroad.

Cover for 9780190857134

Consumer Behavior and Insights

Retail Price to Students:

$149.94

Diane Phillips

9780190857134
Paperback
February 2021

Presents students with a holistic, research-based approach to how people consume in the United States and abroad

Cover for 9780198786238

Consumer Behaviour

Second Edition

Retail Price to Students:

$109.99

Isabelle Szmigin and Maria Piacentini

9780198786238
Paperback
June 2018

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice

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