Marketing Courses

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Introduction to Marketing: Theory and Practice

Third Edition

Adrian Palmer

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	Consumer Behavior and Insights First Edition Retail Price to Students: $149.95 Diane Phillips, Maria Piacentini, and Isabelle Szmigin 9780190857134 Paperback July 2021 A holistic, research-based approach to how people consume in the US and abroad.
	Consumer Behavior and Insights First Edition Retail Price to Students: $112.99 Diane Phillips, Maria Piacentini, and Isabelle Szmigin 9780190857165 Looseleaf July 2021 A holistic, research-based approach to how people consume in the US and abroad.
	Consumer Behaviour Second Edition Retail Price to Students: $102.95 Isabelle Szmigin and Maria Piacentini 9780198786238 Paperback June 2018 Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice
	The Sports Strategist: Developing Leaders for a High-Performance Industry Retail Price to Students: $39.95 Irving Rein, Ben Shields, and Adam Grossman 9780190267445 Paperback September 2017 The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.
	Social Media Management: Persuasion in Networked Culture Retail Price to Students: $53.95 Ben Shields 9780190296339 Paperback December 2016 The go-to source on social media management that masterfully blends research and practice
	Social Media and Mobile Marketing Strategy Retail Price to Students: $101.95 Randi Priluck 9780190215071 Paperback August 2016 Marketing basics meet today's innovative technologies
	Connected Causes: Online Marketing Strategies for Nonprofit Organizations Retail Price to Students: $41.95 Walter Wymer and Stacy Landreth Grau 9780190616267 Paperback July 2011

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