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Publication Date

Marketing Courses

Featured Title

Introduction to Marketing
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The Sports Strategist: Developing Leaders for a High-Performance Industry

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Irving Rein, Ben Shields, and Adam Grossman

September 2017

The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

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Social Media Management: Persuasion in Networked Culture

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Ben Shields

December 2016

The go-to source on social media management that masterfully blends research and practice

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Social Media and Mobile Marketing Strategy

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Randi Priluck

August 2016

Marketing basics meet today's innovative technologies

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Connected Causes: Online Marketing Strategies for Nonprofit Organizations

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Walter Wymer and Stacy Landreth Grau

July 2011

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