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Marketing Courses

Featured Title

Introduction to Marketing
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Consumer Behaviour

Second Edition

Retail Price to Students:

$94.95

Isabelle Szmigin and Maria Piacentini

9780198786238
Paperback
June 2018

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice

Cover for 9780190267445

The Sports Strategist: Developing Leaders for a High-Performance Industry

Retail Price to Students:

$36.95

Irving Rein, Ben Shields, and Adam Grossman

9780190267445
Paperback
September 2017

The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.

Cover for 9780190296339

Social Media Management: Persuasion in Networked Culture

Retail Price to Students:

$49.95

Ben Shields

9780190296339
Paperback
December 2016

The go-to source on social media management that masterfully blends research and practice

Cover for 9780190215071

Social Media and Mobile Marketing Strategy

Retail Price to Students:

$93.95

Randi Priluck

9780190215071
Paperback
August 2016

Marketing basics meet today's innovative technologies

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Marketing for Nonprofit Organizations: Insights and Innovations

Retail Price to Students:

$42.95

Stacy Landreth Grau

9780190615444
Paperback
July 2014

Cover for 9780190616267

Connected Causes: Online Marketing Strategies for Nonprofit Organizations

Retail Price to Students:

$37.95

Walter Wymer and Stacy Landreth Grau

9780190616267
Paperback
July 2011

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