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Disciplines

Publication Date

Strategic Planning

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Cover for 9780198779421

Strategy: Theory, Practice, Implementation

Retail Price to Students:

$94.99

Brad MacKay, Mikko Arevuo, David Mackay...

9780198779421
Paperback
August 2020

Cover for 9780190646004

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

Retail Price to Students:

$94.99

Deborah Roedder John and Carlos J. Torelli

9780190646004
Paperback
November 2017

A concise, flexible, and modern take on global brand management, with cutting-edge research

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