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Disciplines

Publication Date

Strategic Brand Management

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Cover for 9780198797807

Strategic Brand Management

Fourth Edition

Retail Price to Students:

$81.95

Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan

9780198797807
Paperback
September 2018

The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon

Cover for 9780190646004

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

First Edition

Retail Price to Students:

$81.95

Deborah Roedder John and Carlos J. Torelli

9780190646004
Paperback
November 2017

A concise, flexible, and modern take on global brand management, with cutting-edge research

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