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Older (4)
Strategic Management Courses
Featured Title
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Showing 1-6 of 6
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Marketing: A Very Short IntroductionRetail Price to Students: $11.95 Kenneth Le Meunier-FitzHugh
9780198827337 |
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Strategy in 3D: Essential Tools to Diagnose, Decide, and DeliverRetail Price to Students: $29.95 Greg Fisher, John E. Wisneski, and Rene M. Bakker
9780190081485 |
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Strategic Brand ManagementFourth Edition Retail Price to Students: $119.99 Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan
9780198797807 The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon |
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Strategic Brand Management: Lessons for Winning Brands in Globalized MarketsRetail Price to Students: $79.99 Deborah Roedder John and Carlos J. Torelli
9780190646004 A concise, flexible, and modern take on global brand management, with cutting-edge research |
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Global Strategic ManagementThird Edition Retail Price to Students: $129.99 Jedrzej George Frynas and Kamel Mellahi
9780198706595 Reveals how business managers secure competitive advantage and make effective decisions on a global scale |
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Quantitative Methods for Decision Making Using ExcelRetail Price to Students: $119.99 Glyn Davis and Branko Pecar
9780199694068 A comprehensive guide that provides students with the key techniques and methodology they need in order to successfully engage with all aspects of quantitative analysis and decision making |
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