|
Fourth Edition
Retail Price to Students:
$69.99
Bob Tricker
9780198809869
Paperback
July 2019
|
|
Sixth Edition
Retail Price to Students:
$55.00
Christine Mallin
9780198806769
Paperback
February 2019
|
|
Fourth Edition
Retail Price to Students:
$109.99
Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan
9780198797807
Paperback
September 2018
The only textbook to go beyond the standard branding models and fully explore brands as a sociocultural phenomenon
|
|
Second Edition
Retail Price to Students:
$124.99
Isabelle Szmigin and Maria Piacentini
9780198786238
Paperback
June 2018
Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice
|
|
Fourth Edition
Retail Price to Students:
$89.99
Paul Wetherly and Dorron Otter
9780198739920
Paperback
May 2018
The only book with a 'themes and issues' approach that encourages critical engagement with contemporary debates in the business environment
|
|
Fifth Edition
Retail Price to Students:
$109.99
Fiona M. Wilson
9780198777137
Paperback
May 2018
The most critical yet accessible introduction to organizational behaviour and work
|
|
Third Edition
Retail Price to Students:
$164.99
Kiefer Lee and Steve Carter
9780199609703
Paperback
May 2012
Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment.
|
|
Third Edition
Retail Price to Students:
$124.99
Adrian Palmer
9780199602131
Paperback
May 2012
|
|
Retail Price to Students:
$129.99
Averill Elizabeth Gordon
9780199565740
Paperback
May 2011
|
|
Retail Price to Students:
$129.99
Nick Ellis
9780199551682
Paperback
November 2010
|