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Disciplines

Publication Date

General Business Courses

Featured Title

Business Research Methods

Business Research Methods

Fourth Edition

Alan Bryman and Emma Bell

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Cover for 9780190646004

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

Retail Price to Students:

$94.99

Deborah Roedder John and Carlos J. Torelli

9780190646004
Paperback
November 2017

A concise, flexible, and modern take on global brand management, with cutting-edge research

Cover for 9780199668649

Business Research Methods

Fourth Edition

Retail Price to Students:

$100.95

Alan Bryman and Emma Bell

9780199668649
Paperback
May 2015

Covering the full range of core qualitative and quantitative methods, this text provides students with all the skills needed to do business research

Cover for 9780199609703

Global Marketing Management

Third Edition

Retail Price to Students:

$144.99

Kiefer Lee and Steve Carter

9780199609703
Paperback
May 2012

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment.

Cover for 9780199602131

Introduction to Marketing: Theory and Practice

Third Edition

Retail Price to Students:

$109.99

Adrian Palmer

9780199602131
Paperback
May 2012

Cover for 9780199565740

Public Relations

Retail Price to Students:

$114.99

Averill Elizabeth Gordon

9780199565740
Paperback
May 2011

Cover for 9780199551682

Business to Business Marketing: Relationships, Networks, and Strategies

Retail Price to Students:

$114.99

Nick Ellis

9780199551682
Paperback
November 2010

Cover for 9780195369106

Business Ethics and Ethical Business

Retail Price to Students:

$39.99

Robert Audi

9780195369106
Paperback
August 2008

"A virtuoso performance by one of the most distinguished scholars in the field of business ethics."--Edwin M. Hartman, Leonard N. Stern School of Business, New York University

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