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Disciplines

Publication Date

General Business Courses

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Business Research Methods

Business Research Methods

Fourth Edition

Alan Bryman and Emma Bell

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Social Research Methods

Fifth Edition

Retail Price to Students:

$74.95

Alan Bryman

9780199689453
Paperback
February 2016

Bridges the gap between theory and practice in Social Research Methods

Cover for 9780198704201

Strategic Brand Management

Third Edition

Retail Price to Students:

$72.95

Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan

9780198704201
Paperback
September 2015

Uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world

Cover for 9780199668649

Business Research Methods

Fourth Edition

Retail Price to Students:

$85.95

Alan Bryman and Emma Bell

9780199668649
Paperback
May 2015

Covering the full range of core qualitative and quantitative methods, this text provides students with all the skills needed to do business research

Cover for 9780199944200

Honest Work: A Business Ethics Reader

Third Edition

Retail Price to Students:

$92.95

Joanne B. Ciulla, Clancy Martin, and Robert C. Solomon

9780199944200
Paperback
October 2013

The only business ethics reader that makes ethical issues personal by challenging students to think about the relationship between the way they do business and the kind of life they want to live

Cover for 9780199609703

Global Marketing Management

Third Edition

Retail Price to Students:

$98.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
May 2012

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment.

Cover for 9780199602131

Introduction to Marketing: Theory and Practice

Third Edition

Retail Price to Students:

$76.95

Adrian Palmer

9780199602131
Paperback
May 2012

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

Retail Price to Students:

$95.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
May 2012

A systematic look at advertising within a theoretical and strategic planning framework

Cover for 9780199583409

Business Research Methods

Third Edition

Retail Price to Students:

$94.95

Alan Bryman and Emma Bell

9780199583409
Paperback
June 2011

An invaluable student text on the methods behind doing business research

Cover for 9780199565740

Public Relations

Retail Price to Students:

$80.95

Averill Elizabeth Gordon

9780199565740
Paperback
May 2011

Cover for 9780199551682

Business to Business Marketing: Relationships, Networks, and Strategies

Retail Price to Students:

$80.95

Nick Ellis

9780199551682
Paperback
November 2010

Cover for 9780195369106

Business Ethics and Ethical Business

Retail Price to Students:

$29.95

Robert Audi

9780195369106
Paperback
August 2008

"A virtuoso performance by one of the most distinguished scholars in the field of business ethics."--Edwin M. Hartman, Leonard N. Stern School of Business, New York University

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