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Chapter 13

This outline can be a helpful study tool to assist you in seeing the order and sequence of the chapter and the relationship of ideas.  Use it to take notes as you read and/or to add concepts presented in lecture.

  1. Today's informative speaker has the responsibility of taking information overload, or information anxiety, and turning it into knowledge understanding.  
    1. Informative speeches are generally categorized according to content or purpose.
    2. Speeches about objects, processes, events, and concepts are content driven.
    3. Speeches with descriptions, explanations, and instructions are purpose driven.
    4. Unlike a persuasive speech, an informative speech should not be controversial, nor should its intent be to change audience attitudes.
  2. To help an audience understand, informative speakers should apply specific techniques.
    1. Informative speeches should create information hunger, make it easy to listen, use clear and simple language, define a specific informative purpose, and use clear organization and structure.
    2. Informative speeches should use supporting material effectively, emphasize important points, and generate audience involvement through audience participation.
  3. Visual aids are especially important in informative speeches.
    1. Visual aids might include objects, models, diagrams, word and number charts, pie charts, bar and column charts, or line charts.
    2. Other visual aids possible are chalkboards, whiteboards, polymer marking surfaces, flip pads, poster board, handouts, projectors, or mediated devices such slide shows, PowerPoint, websites, DVDs, CDs, and film.
    3. No matter what visual aid you choose, always consider simplicity, size, attractiveness, appropriateness, and reliability.



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