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Multiple Choice Quiz

  1. What is one of the big differences between traditional media and social media?
      a. Participatory production.
      b. Social media reaches only a few people at a time.
      c. The management structure of the companies.
      d. Traditional media offers no way for audiences to communicate with media producers.
  2. Which of the following is NOT a fundamental area of change regarding people's media habits?
      a. Conversation.
      b. Collaboration.
      c. Choice.
      d. Communication.
      e. Curation.
  3. An important lesson learned in online political campaigns in recent years and other collaborative efforts that had online components is
      a. People much prefer to do their own thing and not work in groups.
      b. There are always a couple of people who disrupt the work of others in the group.
      c. People must be able to meet face to face at times as well as online.
      d. Social media has still not lived up to its promise of helping people collaborate.
      e. All of the above.
  4. A portable chunk of code that can be embedded in Web pages to give extra functionality is known as a
      a. Folksonomy.
      b. Widget.
      c. Curator.
      d. Wiki.
      e. Listserv.
  5. The state of spam, or unwanted commercial e-mails, in today's Internet could best be described as
      a. Increased numbers of spam messages have made e-mail largely useless for business today.
      b. Spammers have become far more sophisticated in their techniques to avoid spam filters.
      c. Antispam legislation and technology have helped reduced spam to a five-year low.
      d. Spam filters have largely been ineffective and spam continues to grow as a percentage of online traffic.
      e. None of the above.
  6. A website that lets anyone add, edit, or delete pages of content is called a
      a. Wiki
      b. Online forum.
      c. Usenet
      d. Lurker site.
      e. Social network.
  7. Today the most popular social networking site is
      a. MySpace
      b. Twitter
      c. Weibo
      d. Facebook
      e. Line
  8. Creating a website or group that looks like it originated from concerned grassroots efforts of citizens is known as
      a. Lurking
      b. Trolling
      c. Phishing
      d. Astroturfing
      e. Puppeting
  9. Two increasingly important ethical aspects of social media are
      a. Ratings and traffic.
      b. Transparency and privacy.
      c. Identity and honesty.
      d. Virtue and virality.
      e. Politeness and civility.
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