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Read a Sample Chapter

Sample the accessible writing style and tone of the text. Look at how the figures and features work to aid students' understanding of key concepts and frameworks. Explore how this new breed of textbook focuses on implementation, showing students how the theories they are learning translate into practice in the real-world.

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What the reviewers say:

"Another excellent chapter. The sections on innovation and disruption cover much of the standard ground, but the inclusion of digitalisation adds considerably to the impact of this chapter, and the interweaving of this into the discussion is very appealing." - Dr Mark Crowder, Manchester Metropolitan University

"Very comprehensive coverage of innovation, much more than in comparable Strategic Management texts. Interesting to see Digitalisation covered - this is very relevant to employers (and therefore students)." - Dr Mike Kennard, Alliance Manchester Business School

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Click on the button below to get a sneak preview of Chapter Eleven: Innovation, Disruption, and Digitalisation.

Please note, this is sample material taken from early proofs and may contain some errors. Any such errors will be corrected prior to publication.

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