Theory and Application
Adrian Haberberg and Alison Rieple
December 2007
ISBN: 9780199216468
848 pages
Paperback
265x195mm
In Stock
Price: £69.99This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
Adrian Haberberg, MBA Director and Principal Lecturer in Strategic Management, University of East London, and Alison Rieple, Professor of Strategic Management, Harrow Business School, University of Westminster
At last a book which addresses the practical aspects of analysing markets, assessing opportunities and developing winning strategies . . . to help students develop analytical skills! - Sue Balint, University of Westminster
Succeeds in creating a sense of realism through the deployment of sophisticated meso-level theory rather than simple abstractions. Students and instructors will find this very valuable. - Bruce Cronin, University of Greenwich
The case studies used are up-to-date, relevant and appropriate. The level is pitched correctly to promote critical thinking and academic rigour. Overall each chapter provides a good balanced and comprehensive approach to theory. - Martyn Kendrick, DeMontfort University
The Online Resource Centre accompanying this textbook provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and text materials, and giving students the resources they need to check and build upon their understanding.
The Lecturer section features answers to case study and end-of-chapter questions, seminar activities, PowerPoint slides and a test bank to aid lecturers' teaching. The suite of video clips matching the core concepts explored in the book helps bring
the subject to life and adds a useful teaching tool to the textbook package.
The Student section comprises multiple-choice questions, web-links a flashcard glossary and exercises to help students test their own understanding.
Second Edition
Catherine Bailey, David Mankin, Clare Kelliher, Thomas Garavan