Risk: A Very Short Introduction
Baruch Fischhoff and John Kadvany
26 May 2011
ISBN: 9780199576203
192 pages
Paperback
174x111mm
In Stock
Price: £8.99Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This Very Short Introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
Description
Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This Very Short Introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
- Includes everyday examples of risk, relating them back to the science involved in predicting risk and making decisions
- Helps the reader to understand risk to enable better risk decisions in their own public and private lives by using a variety of everyday examples
- Explores the concept of decision theory and behavioural decision research
- Part of the bestselling Very Short Introductions series
About the Author(s)
Baruch Fischhoff, Department of Engineering and Public Policy at Carnegie Mellon University, and John Kadvany, Environmental Protection Agency and the US Department of Energy
Table of Contents
- 1:Risk decisions
2:Defining risks
3:Analyzing risks
4:Risk perceptions
5:Risk communication
6:Reconciling risks
7:Risk, culture and society
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