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Rhetoric: A Very Short Introduction

Richard Toye

March 2013

ISBN: 9780199651368

136 pages
Paperback
174x111mm

In Stock

Very Short Introductions

Price: £8.99

Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

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Description

Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

  • Includes the key rhetorical concepts and techniques
  • Helps the reader develop a critical appreciation of the rhetoric of others
  • Uses historical examples to illustrate the main issues
  • Considers the use of rhetoric in a number of different contexts
  • Part of the bestselling Very Short Introductions series

About the Author(s)

Richard Toye, Professor of Modern History, University of Exeter

Richard Toye studied at the University of Birmingham and subsequently the University of Cambridge, where he completed his Ph.D. He is currently Professor of Modern History at the University of Exeter. His books include Lloyd George and Churchill: Rivals for Greatness (2007) and Churchill's Empire: The World That Made Him and the World He Made (2010).

Table of Contents

    Introduction
    1:From the Greeks to Gladstone
    2:The scaffolding of rhetoric
    3:Approaches to rhetoric
    4:Rhetoric in the modern world
    Conclusion

Reviews

"Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch." - The Speechwriter