Rhetoric: A Very Short Introduction
Richard Toye
28 March 2013
ISBN: 9780199651368
144 pages
Paperback
174x111mm
In Stock
Price: £8.99Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
Description
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
- Includes the key rhetorical concepts and techniques
- Helps the reader develop a critical appreciation of the rhetoric of others
- Uses historical examples to illustrate the main issues
- Considers the use of rhetoric in a number of different contexts
- Part of the bestselling Very Short Introductions series
About the Author(s)
Richard Toye, Professor of Modern History, University of Exeter
Richard Toye studied at the University of Birmingham and subsequently the University of Cambridge, where he completed his Ph.D. He is currently Professor of Modern History at the University of Exeter. His books include Lloyd George and Churchill: Rivals for Greatness (2007) and Churchill's Empire: The World That Made Him and the World He Made (2010).
Table of Contents
- Introduction
1:From the Greeks to Gladstone
2:The scaffolding of rhetoric
3:Approaches to rhetoric
4:Rhetoric in the modern world
Conclusion
Reviews
"Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch." - The Speechwriter
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