Averill Elizabeth Gordon
March 2011
ISBN: 9780199565740
432 pages
Paperback
246x189mm
In Stock
Price: £57.99This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.
This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.
Averill Elizabeth Gordon, Senior Lecturer at AUT University, Auckland, New Zealand
Averill Elizabeth Gordon is an academic and set up the public relations degree at the University of Gloucestershire in the UK; previously she directed an international division of WeberShandwick in London, the world's largest PR consultancy
The book is accompanied by an Online Resource Centre _ which includes:
For students:
- Progress tests comprising multiple choice and true-false questions
- Full versions of the case studies appearing in the book
- Web links
- Online glossary of terms (taken from the book)
- Links to profiles of PR companies and PR departments - a diverse selection have been chosen
- Learning skills portfolio comprising an outline and definition of skills needed in industry with guidelines on their
development, with exercises to enable application of these
For lecturers:
- Instructor's manual (provides lesson plans for each chapter, explaining the key points and how to incorporate the exercises)
- PowerPoint slides outlining the main aspects of the chapter and providing images and diagrams.
- Summary quizzes in the form of multiple choice/true-false questions and indicative answers, which act as progress tests
- Exercises which include briefs and marking criteria for presentations, press release writing, event planning and proposals, with marking criteria to encourage interactive study and peer marking
- Suggestions for active learning games * Discussion points for use in seminars
- Practice examination questions for each part of the book with indicative answers
- Test Bank Material
Karen Sutherland, Saira Ali, Umi Khattab
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