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Cover

Managerial Economics in a Global Economy

Eighth Edition

Dominick Salvatore

January 2015

ISBN: 9780199397150

720 pages
Paperback
235x191mm

In Stock

Price: £69.99

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Description

Managerial Economics in a Global Economy synthesizes economic theory, decision sciences, and business administration to help instructors train students on how managerial deccisions are actually made in the modern, globalized world. Theory is explained clearly and the applications are numerous, real, and relevant. A global perspective permeates the presentation- examples, data and theory- to help illustrate how local economic decision making is now inescapably global.

  • Presents the theory of the firm as the unifying theme to examine the managerial decision-making process.
  • Examines managerial decision making in the global context.
  • Includes coverage of spreadsheets such as Microsoft Excel, one of the most powerful tools in managerial decision making
  • Includes a robust instructor ancillary package, particularly for those teaching an on-line or hybrid lecture/on-line course.

About the Author(s)

Dominick Salvatore, Managerial Economics In a Global Economy, Fordham University w York York, New York

Dominick Salvatore is a Professor of Economics and Business at Fordham University, Visiting Professor at the Vienna Economics and Business Administration University, and Honorary Professor at the Shanghai Finance University. He is President of the North American Economics and Finance Association, a former Chairman of the New York Academy of Sciences, and a consultatnt to the Economic Policy Institute in Washington, the United Nations, and various multinational banks and corporations. He is the author, co-author or editor of forty four books.

Table of Contents

    PART ONE INTRODUCTION
    1:The Nature and Scope of Managerial Economics
    2:Demand, Supply, and Equilibrium Analysis
    3:Optimization Techniques and New Management Tools
    PART TWO DEMAND ANALYSIS
    4:Demand Theory
    5:Demand Estimation
    6:Demand Forecasting
    PART THREE PRODUCTION AND COST ANALYSIS
    7:Production Theory and Estimation
    8:Cost Theory and Estimation
    PART FOUR MARKET STRUCTURE AND PRICING PRACTICES
    9:Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition
    10:Oligopoly and Firm Architecture
    11:Game Theory and Strategic Behavior
    12:Pricing Practices
    PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING
    13:Regulation and Antitrust: The Role of Government in the Economy
    14:Risk Analysis
    15:Long-Run Investment Decisions: Capital Budgeting

Reviews

"I really like the Salvatore text because of its global emphasis. It ranks above all other texts I would use at the undergraduate level." - Anthony Paul Andrews, Governor's State University

"Comprehensive coverage, updated and new material, clear and effective writing" - M. J. Alhabeeb, University of Massachusetts Amherst