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International Business

Challenges and Choices

Second Edition

Alan Sitkin and Nick Bowen

February 2013

ISBN: 9780199646968

453 pages

In Stock

Price: £69.99



  • Offers a fully integrated, blended learning package comprising a shorter textbook and substantial online resources
  • Provides a solid theoretical underpinning and takes a critical approach, actively encouraging students to critically analyse the theories they are introduced to
  • Emphasis on future trends in international business with dedicated chapters to emerging markets and the environmental challenge facing organizations
  • Adopts a truly international perspective with a diverse range of examples drawn from across the globe
  • Focuses on the core theories of international business, enabling a deeper discussion of the issues and challenges of the subject, whist more advanced topics are explored online
  • Extensive use of international examples, including both mini-cases and long cases, to enable students to envisage how companies and countries put theory into practice
  • Features an online Multimedia library including relevant company video material, Youtube videos and TED talks, all organised by chapter

New to this edition

  • Considerably revised structure to reflect students' knowledge as they progress through an International Business module
  • Streamlined coverage of finance to enable greater focus on future trends in emerging markets and sustainability
  • Addition of end of part longer cases to promote a holistic understanding of international business
  • More in-depth focus of the core international business theories carefully integrated with online coverage of more advanced theories
  • Increased number of in-text examples to help students envisage how companies and countries put theory into practice

About the Author(s)

Alan Sitkin, Senior Lecturer in International Business, European Business School London (Regent's College), and Nick Bowen, Principal Lecturer in International Business, European Business School London (Regent's College)

Alan Sitkin is Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School London (Regent's College), where he began teaching in 1999 after 15 years of experience in the global capital markets working out of Paris, Zurich and London. His specific areas of interest include politics and finance, language and sustainability. In 2010, Alan was elected Councillor in London Borough of Enfield, where he works on economic regeneration missions and chairs the Environmental scrutiny panel.

Nick Bowen is Principal Lecturer in International Business at the European Business School, London (Regent's College) and formerly Programme Director for the BA International Business. He has worked at EBS London since 1980 and was elected in 2012 as President of the Chartered Institute of Linguists.

Table of Contents

    Part 1. Introduction
    1:Introduction to international business
    2:Theories of international business
    Key players
    3:International Business and National politics
    4:Global frameworks
    5:Multinational enterprises and foreign direct investment
    Cultural perspectives
    6:National cultures
    7:Corporate cultures
    8:Multinational Corporate social responsibility
    International Strategy
    9:Modes of internationalisation
    10:Organization of multinational enterprises
    International Functions
    11:International Production
    12:International Marketing
    13:International Finance
    14:International Human resource management
    15:The changing geography of international business
    16:International Business and the environmental challenge


Very well structured and peppered with extensive examples and illustrations that truly bring alive the concepts on international business. The quality of explanation and writing style is of an exceptional standard. - Dr Shameen Prashantham, Associate Professor in International Business & Strategy, Nottingham University Business School China

This is a concise, forward-leading introduction to International Business which makes excellent use of integrated examples and cases to offer students an immediate association with the chapters' content. - Klaus Oestreicher, Senior Lecturer in International Business, University of Worcester

Additional Resources

Online Resource Centre

For registered adopters of the text:

- Multimedia library
- Instructor's manual
- Suggested assignment questions
- Additional case studies
- Test bank of questions
- Indicative answers for case study questions and assignment and examination questions

For students:
- Extension material
- Interactive Map
- Assignment and examination questions
- Self-test multiple-choice questions
- Key websites
- Revision tips
- Additional case studies
- Case study questions and answers

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