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International Business

Second Edition

Peter Buckley, Peter Enderwick, and Hinrich Voss

June 2022

ISBN: 9780198861898

624 pages

In Stock

Price: £54.99

Practical, theoretical, global: provides thorough grounding in economic and international business theory complemented by cases, examples, and IB insights from a diverse range of companies and cultures.



Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley's Global Factory framework, International Business is the most coherent and engaging text for international business available.

  • Provides a thorough grounding in economic and international business theory alongside other perspectives, including social anthropology, political economy and management.
  • Chapters are brought to life through engaging examples and cases from a wide range of countries and cultures, including emerging markets, to provide a truly international approach.
  • Multiple perspectives are synthesized by applying the widely-recognised 'Global Factory' framework developed by Professor Peter J. Buckley FBA OBE, which provides a coherent and accessible model for understanding how businesses operate globally.
  • Additional learning features, including 'IB Challenges' and 'Topics for Debate', encourage students to view international business through a critical lens.

New to this edition

  • Hinrich Voss joins the Editor team bringing his expertise in interactions between MNEs and institutions, as well as emerging markets.
  • A new chapter opening chapter feature explains key frameworks in a straightforward and succinct manner, further helping students to grasp complex concepts and theory.
  • New video practitioner interviews invite students into the professional world by giving insights into the reality of management practice.
  • A third of all case studies are new for this edition, and feature an even more global range of examples. These include the internationalisation of Slovenian ice-cream maker Incom Leone, Heineken's use of 'promotion girls' in Africa, and aerosol deodorant Axe's successful marketing campaign in Turkey.
  • A case study bank is now available as part of the online resources, enhancing student learning with topical examples and current relevance.
  • Over 20 new IB insights promote an even more diverse, practical understanding of concepts and theories, with fresh examples including those from Colombia, Uruguay, Ethiopia and beyond.
  • Over a third of research insights are new for this edition, further balancing seminal articles with contemporary research.
  • The examination of how international businesses are recovering in a post-Covid-19 world, and increased coverage of the hegemonic battle between China and the US, highlight the challenges of an increasingly turbulent global business environment.
  • Coverage of digitalization and big data illustrate the latest digital advancements affecting the global factory today.
  • Now available as an enhanced e-book with practitioner videos, multiple-choice questions, internet activities and more to provide a more engaging and flexible learning experience.

About the Author(s)

Peter Buckley, Peter Enderwick, and Hinrich Voss

Peter J Buckley FBA OBE is Professor of International Business at Leeds University Business School, UK.

Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand.

Hinrich Voss is Lallemand-Marcel et Roland-Chagnon Professor in International Business at HEC Montréal, Canada.

Table of Contents

    Part One: Context and Rationale
    1:Introduction to international business
    2:Theories of the international firm
    3:International business in context
    4:International trade theory and the firm
    Part Two: The External Environment
    5:The institutional dimension
    6:The political dimension
    7:The societal dimension
    8:The economic dimension
    Part Three: Managing the Global Factory
    9:Foreign operations modes
    10:Corporate social responsibility
    11:Marketing strategies
    12:International production and logistics strategies
    13:Global innovation management
    14:Financial management strategies
    15:Human resources management strategies
    16:Cross-cultural management strategies
    17:Formulating the strategic response
    18:Implementing the strategic response


"This is probably the best available text in International Business. " - Dr Declan Bannon, University of Aberdeen, Qatar Campus

"Rich. Complete. Thorough. " - Ivan Rodriguez Hernandez, University of the West of England Bristol

"This is an essential core text from internationally recognized experts in the field. " - Dr Trevor Morrow, University of Aberdeen

"International Business is engaging, up-to-date and practical yet grounded in theory, with a global outlook. " - Dr Carmen Stoian, University of Kent

"An effective textbook that covers a wide range of relevant International Business topics using current examples." - Jacopo Canello, University of Groningen

"This is an up-to-date textbook for students who are looking to further their understanding of International Business through theory-based, case applied learning materials. " - Young-Chan Kim, University of Greenwich

Additional Resources

An exciting development for this new edition, the enhanced e-book offers an even more flexible and seamless way to learn: www.oxfordtextbooks.co.uk/ebooks

This book is accompanied by the following online resources:
For students:
Links to seminal articles as highlighted in the Research Insights feature
Online activities to develop skills in research, data collection, and analysis
Web links to sources of data, each accompanied by critical commentary
Multiple-choice questions with instant feedback
IB decision-aids to explore real, decision-making tools used by managers

For lecturers:
A case study bank
Additional shorter and longer case studies with exemplar answers
Links to video clips, accompanied by short paragraphs of critical commentary
Comprehensive, customisable PowerPoint slides
Test bank
Tutorial activities
Suggested assignment questions
Instructor's manual including a guide to teaching the Global Factory framework, and guidance from the authors on the case study questions, IB challenges, and Topics for Debate features

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