Economics

Description

A refreshingly straightforward textbook that reinforces understanding of economic theory by placing student experiences at the heart of learning. Easy to follow concepts are presented at an appropriate pace and in a relevant and engaging manner, while still covering all the essential material needed on an introductory economics module.

• Students are clearly guided through the textbook by the use of innovative and creative pedagogy, allowing them to dip in and out of the material as desired without sacrificing any understanding of the topics covered.
• Complex topics become easily understandable through the use of clear, concise explanations, and presentation of easy to follow concepts at an appropriate pace and technical level.
• An economical textbook! Concise, focussed, and more affordable than other textbooks, while still covering all the essential material needed on an introductory economics module, thus ensuring students are not overwhelmed by, or paying for, unnecessary content.

About the Author(s)

David King, Emeritus Professor of Public Economics, University of Stirling

David King is emeritus Professor of Public Economics at the University of Stirling. He studied economics at the University of Oxford and the University of York. His main research interest has always been the economics of central and local government finance: he has published widely in this field, and has been consulted by ministers and officials in 20 countries, including China, much of Eastern Europe, the former Soviet Union, and the United Kingdom, often acting as a consultant to the World Bank or the Organisation for Economic Cooperation and Development. He has always had a keen interest in teaching as well as research, and enjoys teaching in all areas of the subject.

Table of Contents

Part One: Introduction to Economics
1:The Nature of Economics
2:Scarcity, Governments and Economics
Part Two: Microeconomics
3:Supply and Demand
4:Elasticity of Demand and Supply
5:Governments and Markets
6:Household Behaviour
7:Introducing the Theory of the Firm
8:Production Functions and Methods
9:Perfect Competition
10:Monopoly and Monopolistic Competition
11:Oligopoly
12:Governments, Monopolies and Oligopolies
13:Governments and Resource Allocation
14:Markets for Labour
15:Land and Capital
16:Governments and the Redistribution of Income
Part Three: Macroeconomics
17:Introduction to Macroeconomics
18:The National Accounts
19:GDP and the Multiplier Model
20:Money, Banks and Interest Rates
21:GDP and Prices: the AS-AD model
22:Unemployment
23:Inflation and Unemployment
24:Business Cycles
25:Economic Growth
26:Monetary, Fiscal and Supply-side Policies
27:International Trade
28:International Payments

Reviews

An excellent book, engaging and extremely well written - Dr Marco Faravelli, University of Queensland

This book contains many innovative elements, as well as creative teaching and learning features - Dr Ian Jackson, Staffordshire Univeristy Business School

Additional Resources

Accompanied by an Online Resource Centre comprising:

For students:
Multiple Choice Questions
Oxford NewsNow
Web links,
Flashcard glossary

For lecturers:
Test bank
Customisable PowerPoint slides