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Cover

Behavioural Economics: A Very Short Introduction

Michelle Baddeley

January 2017

ISBN: 9780198754992

168 pages
Paperback
174x111mm

In Stock

Very Short Introductions

Price: £7.99

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

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Description

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

  • Introduces the field of behavioural economics, analysing the motivations behind economic decisions
  • Shows the relevance of behavioural economics to our own lives and everyday economic and financial problems
  • Considers some of the mistakes that we make in our everyday decision-making, and the models that behavioural economists use to analyse our risky choices
  • Explores the influence of short-termism, impatience and the related problem of procrastination on our economic behaviour, and also personality, mood and emotions, and happiness and wellbeing
  • Part of the Very Short Introductions series - over seven million copies sold worldwide

About the Author(s)

Michelle Baddeley, Professor in Economics and Finance of the Built Environment, University College London

Michelle Baddeley is Professor in Economics and Finance at the Bartlett Faculty of the Built Environment, University College London (UCL), and before that was Director of Studies in Economics, Gonville & Caius College/Faculty of Economics, University of Cambridge. She has an active interest in public policy and is a member of the Hazardous Substances Advisory Committee (convened by the Department for Environment, Food and Rural Affairs), and an Associate Fellow with the Centre for Science and Policy (CSaP), based at the University of Cambridge. She was a member of the Blackett Review Expert Panel: FinTech Futures 2014-15, led by Professor Sir Mark Walport, UK Government Chief Scientific Adviser. Her books include Behavioural Economics and Finance (Routledge, 2012), and Running Regressions: A practical guide to quantitative research in economics, finance and development studies, (CUP 2009), with Diana Barrowclough.

Table of Contents

    1: Introduction
    2: Motivation and incentives
    3: Quick thinking
    4: Risky choices
    5: Taking time
    6: Social influences
    7: Personality and emotions
    8: Behavioural macroeconomics
    9: Behavioural public policy
    10: Behavioural economics: future prospects
    References
    Further Reading
    Index

Reviews

"Behavioural Economics is a valuable addition to Oxford University Press's Very Short Introduction series, being well-suited to an intelligent and curious reader with limited background in the area. Baddeley offers a broad range of concepts, thinkers, experiments and implications. The book made me curious: I found myself looking up more detailed explanations of key experiments as I moved across concepts and chapters. This is perhaps the biggest compliment of all." - Barton Edgerton, LSE Review of Books